Keyword research is basically all about the searching problem!

Does the sentence seem confusing? No worries, we’ll explain in a better way.

Keywords are the phrases of queries that potential audiences write in Google; they share problems in the Google search engine and look for appropriate solutions.

In SEO, the keyword has enough contributions; Therefore, it is essential to perform keyword research in the right way.

However, many digital marketers often make keyword research mistakes that harm the SEO score and website ranking. In this article, we’re going to talk about common mistakes to avoid in keyword word research.

So, let’s start.

Not maintaining correct search intent.

A perfect keyword is deeply linked with correct search intent. But in most cases, digital marketing and content strategist doesn’t maintain correct search intent and ignore the keyword’s main objective.

However, you can avoid this mistake, if you have a clear concept of multiple search intents, such as:

Informational intent:  It helps offer valuable and relevant information on a particular subject and topic and resolve audiences” search queries.

Transactional intent:  When people are searching for a particular product or service and have a strong intention of buying the product, it is known as a transactional search query.

Navigational intent: Navigational search queries are used when the audience is looking for a particular brand, company, or business.

Commercial intent:  Queries that reflect audiences’ interest in buying a particular product probably from an eCommerce website

Search intent is a significant part of keyword research. Therefore, you should have a concise idea of the search intent behind a particular “XYZ” keyword. If content doesn’t resonate with the search intent, it probably won’t make any beneficial impact on the Search Engine Result Page.

Not doing proper keyword research.

Some marketers do keyword research but in the wrong way, which ends up with failure and lack of output.

Start keyword research the right way and make your efforts fruitfully without wasting time and money.

To do this, start with your premium keyword research tool, shortlist keywords, analyze the volume, competition, and conversion, then choose wisely.

Again, some people stuff their content with high-volume keywords, and this approach is also not going to work because the Google algorithm thinks that you are pushing the content for better ranking.

Doing proper keyword research is a tough job; it needs time, but it benefits you in the long term.

Simply targeting high-volume keywords.

Choosing the high-volume keyword is captivating, but it is a passive way of failure.

Most beginners target popular vital phrases and think their content will be viral sooner. However, it is like Jack of the wheel. The volume and statistics of that particular keyword seem great but don’t have enough conversion along with high competition.

High Competition means people have worked with this keyword before. Therefore it is not going to work for beginners and does not help them to drive new organic traffic to new websites.

Again, there are plenty of problems with short-tail keywords. They might be relevant but have too broad options. For example, the “Content Marketing” keyword has enormous volume, but it probably won’t help your content to rank higher in the Search engine.

Instead, if you use “Content Marketing Services in Delhi,”; A long-term keyword is going to boost your webpage’s SEO ranking.

 

Choosing the right keyword with high competition

Choosing the right keyword with high competition will not be a smart move for a digital marketer. That’s why we advise you to choose the right and realistic keyword.

Choose a less competitive niche because ranking in a competitive niche is quite tricky, especially when you’re just launching your new website.

Choose a less competitive niche with a long tail keyword for a better result because long tail keywords are like Gold Mine. Though they have less search volume, that is because of their specifications.

 

Doing Content Cannibalization

Google doesn’t allow the keyword Cannibalism.

What is the keyword Cannibalism?

When someone uses a particular keyword on several pieces of content for multiple pages, it hinders page ranking because Google cannot differentiate which web page content has the most appropriate answer to show the audience. It is a common problem people do this without knowing the consequences.

Please take account of your website, and use different keywords for different web pages; it will give you a better result.

Overlooking competitors

Overlook is bliss in some way, but not good in marketing. The less you are aware of your competitors, and the more challenging your journey will be. You can not rank your webpage easily and end up with demotivation and failure.

Not differentiating singular or plural forms of key phrases.

Digital Marketing Experts say that not checking the singular and plural form of keyword can be a big mistake that highly impact SEO ranking. Before choosing any keyword, you have to check how people are searching for an object, i.e., whether plural form or singular form. Google has the ability to differentiate both forms, and, in this case, the ranking also differs. So, choose an object form wisely to get a better ranking in search engines.