The term “hyper-casual games” is now a crucial part of the gaming trends. The simple game mechanics yet engagement is the USP of this genre. The mobile game development company found a hypercasual game like Helix Jumps with the highest number of downloads in  2018 beating the games like Free fire and PUBG. Thus, game development companies in India and USA find the hypercasual game development an opportunity to generate revenue from this growing genre. 

How does the best hypercasual game development company Monetize The Hypercasual Games?

The best HTML5 game development company prefers the two main ways to monetize hyper-casual games: through advertising and through in-app purchases.

Unlike casual game development, hypercasual game development has a shorter gameplay time. Thus, the in-game app purchases monetization method becomes hard. Thus, the html5 game development company prefers the advertisements. According to their analytical studies, around 94% of the revenue of hyper-casual games is generated from advertisements only.  However, the best mobile game development company cannot ignore the in-game app purchases. As it is still one of the most trusted sources of revenue. 

How does the HTML5 game development company generate revenue from the Advertisements of the best hyper casual game development?

The html5 game development company mostly uses the following types of ads in hyper-casual game development.

  • Banner ads 

It is one of the most used ads in almost all hyper-casual games. As the hyper-casual games have shorter gameplay thus, the banner ads fit perfectly in hyper-casual and generate a significant percentage of income.

  • Interstitials and rewarded videos 

This banner brings most of the revenue for the best mobile game development company. The interstitials ads are such advertisement videos that players can be skipped after a few seconds of playing However the reward videos are those advertisements that a player cannot skip. When a player watches the rewarded ads then he receives a bonus as a booster or lives. Also, the players need to click on the buttons voluntarily to watch the ads.

The advertisements follow the following models to get revenue.

  • The best game development company gets the payment for the advertisements. As more people view advertisements, the more money they make. This method is impressions. The best game development companies in India prefer the CPM metric to define the cost per 1000 impressions for ad videos.
  • The second model is the ad clicks. The number of clicks on advertisements brings more conversions to the ad and more money. Here, the best mobile game development company uses CTR metrics to measure the ratio of clicks to impressions. 
  • The best mobile game development company in India and USA also generate the money when player watches the ad, clicks on it and then installs the product.  

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