The process of converting your online visitors into customers is tricky. The average conversion rates of e-stores fall between 2 to 5 percent. Does this number sound good as per your marketing strategies? It is not, as 95 percent of visitors do not purchase anything from your store. This is a massive loss, isn’t it? Website page design plays a vital role in maximizing your conversion rates. You should optimize your product pages where the visitors spend most of their time. Here, we discuss some pro tips to maximize your conversion rates.
Use trust badges
It is often difficult for people to trust a brand while shopping online. They doubt if they will receive what they order or not. You should make them feel secure while buying your products. Assure them that they will not regret their decision to choose you.
How can you build trust amongst potential buyers? Simply by delivering high-quality content and addressing their feedback and concerns. Communicate with your audience correctly. You can use a safety badge on product pages to convey a sense of trust. These are small visuals on every product page, easily visible to all visitors. There are different types of safety badges, and you can choose one.
Free Shipping, return policy
People complain about shipping charges in online shopping as they see it as an unnecessary expense. People spend so much time searching for websites that deliver for free. You can catch attention by shipping orders for free.
Else, you can issue free shipping conditions wherein a customer will get free delivery only when she spends a particular amount in the store. State out these policies clearly.
People spend their hard-earned money cautiously. You have to make them feel safe and secure. Make a generous return and refund policy. It will reduce their risk of shopping with your brand.
Transactional Security
Many people fear getting cammed during online shopping. According to a report, 76 percent of buyers want safe payments. They add crucial information such as card number, pin, and other details. Therefore, security must be above convenience. Make the payment gateway centralized to receive all money at a common channel. The gateway must accept various payment options such as cash, debit card, credit card, UPI, and many more. You can use tools like RAV power to increase your conversion rates.
Website design with a special focus on product pages is an excellent way of increasing conversion rates. All these tips will be helpful, but you need to apply them correctly to your website to know the results. Have a good idea about what works for your company.
