Raising your DA is a long-term process, but there are several ways to go about it.
First, conduct a link audit. This process involves making sure that links to your website are valid and don’t include black-hat SEO tactics. Try AdMagneto to get insight into your domain score, the current number of backlinks, and referring domains. Login & submit your website for free SEO Audit Report.
Backlinks, which are links from other websites to yours, affect SEO rankings—though backlinks aren’t all created equal.
How Do You Check Your Domain Authority?
There are several link authority tools out there. How do you know which one is right for you?
SEO Review Tools has a basic domain authority checker. It looks at authority (based on backlink quantity and quality) and content.
Other metrics measured by this tool include website age and social media score. Your social media score relates to how active your social profiles are and how many shares your content receives.
Page authority is also measured. This metric is like DA, except it looks at a specific page rather than entire sites. Page authority is also calculated on a one to 100 logarithmic scales.
If you want to check several sites at once, Linkgraph’s Free Bulk DA Checker may be the perfect option. This tool allows you to check DA and spam metrics for up to 10 URLs at a time.
If you want to check even more domains admagneto lets you check hundreds at once. They also offer a backlinks checker, backlinks monitor, and domain availability checker.
Moz has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks.
The tool then breaks down the site’s most important pages based on page authority and other top-linking domains. You can also find metrics like top-ranking keywords, keywords by estimated clicks, top featured snippets, branded keywords, and more.
You can also see a breakdown of competitors using your keywords. You can then take the competing domains and plug them into a bulk checker like the ones noted above.
How Do You Integrate Your Domain Authority into Your SEO Strategy?
Once you’ve determined your domain authority score and the factors influencing it, what should you do next? Start with backlinks. You want to give other sites a reason to link to yours.
If you specialize in something unique or offer a new option for a product or service, that could be a great start. Work to provide better information on your niche than your competitors do.
Collaborating with small businesses with whom you could forge mutually beneficial partnerships may also be wise.
Reach out to companies with whom you already have relationships, too. See if there are ways you can support each other’s online presence. Swapping testimonials is just one of the many tactics you could employ.
You should also explore your existing content for opportunities to add links. For example, if you mention a coffee shop, link to their website. They’ll see you linked to them if they’re monitoring their web traffic and may feel inclined to return the favor.
Of course, you want to make sure all the backlinks you receive are of high quality. It’s better to have a few quality backlinks than a ton of ineffective ones.
Guest posting on other sites may also help get your name and site out there. However, some sites are better suited for this than others.
When assessing which blogs to guest for, check if their links are “follow” or “nofollow.” This may impact how much value the link has, though all links will help users get to your website, so also think of links as a branding and referral traffic tool as well.
You should also look at their DA and PA for target pages, how long their posts are, and who their audience is. If their goals aren’t similar to yours, guest posting may not be worth the time.
This aspect of growing your domain authority overlaps with your content marketing strategy. Most companies now have blogs or similar outlets on their websites—so, if you don’t, consider starting something like this.
The more content you create regularly, the more likely your rank.
How DA-PA Can Improve SEO?
Now let’s come to the point why it is important-
As we all know, every company needs to keep its customers satisfied. The same goes for Search Engines. Search Engines want to give the best experience to their customers so that they come back again and again.
Let’s take Google, for example. Google keeps updating itself to give the best experience to the customers so that they come again for their searches and queries. For the same purpose, DA and PA score is given to the websites so that the websites with higher scores are on the top for a particular keyword.
That makes Google give more relevant and quality results to its customers. So that’s why DA and PA scores are really important for a website.
So we know DA and PA are really important, but how do they affect SEO?
When you’re doing SEO for a website, your main aim is to improve the ranking in the best possible position. You try everything to improve it, but if your Domain Authority and Page Authority score is less, then it’s not going to be possible.
You may have noticed that the websites with less DA and PA but engaging content have a much lower rank in comparison to websites that have a good score of DA and PA but have less engaging content. This is because the Domain Authority and Page Authority reflect a website’s performance on search engines. Just making content is not enough anymore.
DA and PA are essential for SEO, whether it is about our DA and PA or others. We know, If we have a less DA and PA score, it is nearly impossible that we will have a great rank on the search engine.
So, to increase the rank, it may be easy to jump from 20 to 30 DA and from 70 to 80 PA. The longer the time it will take to increase DA and PA, the longer it will take for an SEO. Time taken to increase DA and PA to a good level is directly proportional to the time taken by the website to rank well.
Why Hire an SEO Company? – Why It’s Important for Business
An agency that specializes in search optimization is going to know better than you. One reason why to hire the best SEO company is that they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.
SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up. In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results. Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.
The advantages of hiring the best SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site links, and keyword density with strategies that are proven to work over time. When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time-intensive and resource-consuming for most business owners.
Instead of trying to optimize SEO on their own (and possibly making things worse), many choose to outsource the work. This is why SEO is important for business. But when done right, an agency will be able to use your performance data to fine-tune and adjust your campaign.
What Does Domain Authority Mean, Why is it Important?
We all know that Google’s trump card to beat the rest of the search engines is its algorithm.
The secrecy kept behind the factors that it considers has been the talk of the town for quite some time.
Google used the PageRank ToolBar to help website owners assess the quality of the site. old PageRank toolbar
However, this extension got fewer updates starting in 2013.
It was finally scrapped after Chrome became the default browser for internet users.
With that, it became hard to assess the quality of websites.
Here is what Matt Cutts, the Former Head of the Google Web Spam Department, said while answering one of my queries back in 2014.
This was when Moz came into the picture with its advanced rank tracking metric called Domain Authority (DA).
As I told you in the beginning, don’t confuse DA with PageRank.
The score that you see on the DA is not a metric that Google uses to rank websites on the SERP.
Google easily has more than 200+ different ranking factors and higher DA does not directly impact the rankings on Google SERP.
However, there are some common factors that the algorithms of Google and Moz share.
This is why a higher Domain Authority website is usually found on the top of the SERP.
Additionally, this is one of the reasons why DA is considered a standard by SEOs across the world.SEO agency
