Should Tech CEOs take up marketing programs? Giri Devanur’s rationale behind choosing neuroscience marketing program at Indian Institute of Management (IIM), and the learning.
4 years back I attended an executive education program at IIM Ahmedabad India. IIM-A is probably the most prestigious educational institution in India. I had the opportunity of working with some of its brightest alumni around the world. I was always curious to go and learn from the gurus at IIM A.
I picked an unusual program to learn as I always thought marketing was one area to improve dramatically. Plain speak – I don’t get marketing!
So, I thought why not some outlier program like neuroscience (which I hardly knew) and marketing!…
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