A good SEO consultant can help you grow your business long-term. However, it is important to choose the right one. Many SEO consultants claim to be able to rank your website on Google or build links.
How can you determine which expert is right to you? This article will give you some ideas on what to look for when searching for an SEO consultant.
We’ve helped companies hire SEO experts, and we know the most important aspects of assessing applicants.
Record of track
You should look for an SEO consultant with proven track records of producing results for businesses similar to yours. Experienced SEO consultants can provide examples of successful SEO campaigns which have helped your client’s bottom line.
Expertise is what allows an expert to provide quick guidance on your SEO strategy. You should not waste time or spend too much money. Hire someone who has experience in working with similar industries or markets and can work with different technology platforms, budgets, organizational levels, and other technologies.
Domain expertise
SEO is a dynamic marketing discipline. SEO is a dynamic discipline in marketing. You need to have an SEO expert who is up-to-date on the most recent SEO trends and best practices.
Strong SEO requires strong copywriting skills as well as strong technical knowledge about website architecture.
If you are looking for an SEO consultant, you don’t need just traffic. Leads and sales are what you want. A strategist can work in many areas of digital marketing. This includes content marketing and PR.
Product sense
It is crucial to know how to apply search engine ranking factors. A strong product sense and commercial awareness are key ingredients to creating a long-term strategy for SEO.
A high-quality SEO consultant will help you to compete in the search channels. It will take a deep understanding to understand the product, users and revenue model as well as the competitive landscape. A good SEO will ask many questions to help you understand your business in order to develop ideas for improving your online visibility.
Creative geek
When you’re looking for a SEO consultant, you want someone who can come up with innovative ideas, implement them, and measure the results.
An SEO should be able do technical and geeky analysis every day. Experts must be able analyze a lot data and draw inferences.
SEO is about problem solving and creative thinking. Even if a transactional keyword is not highly searched or has low volume, a consultant should be able to find ways to get your potential customers’ attention at the beginning of the funnel.
A growth mind set
The best SEOs have a growth mindset. This can be defined as a burning desire for learning, experimentation, and growth.
When searching for an SEO consultant, avoid “know-it-all” SEO consultants. Grown-minded SEOs are open to learning new skills and exploring different tactics and tools.
Strong communicator
A good SEO consultant must be able to work cross-functionally alongside clients’ teams. To implement an SEO strategy, the consultant must communicate with engineers, product managers, and business owners.
Mission alignment
It can be hard to find a consultant who will prioritize your work and is dedicated. You can address this concern by choosing a consultant who is aligned with your company’s purpose and mission.
Final thoughts
Although there are many SEO professionals out there who claim they are experts in SEO, the true experts are few. It is time-consuming to hire an SEO consultant, but it is well worth it.
There are no guarantees that a consultant will perform well on the job. However, you can focus on key traits and gain a full view of the candidate to improve your chances of hiring the right person.
