So you’ve decided to enter the world of eCommerce. You’ve got a website address and a product; now it’s time to start planning how your website will look. However, with so many possibilities, determining what would work best for your
eCommerce website development is still a brilliant business concept with nearly 2 billion digital buyers worldwide. However, creating a successful online store that stands out from the crowd takes more than just a nice design and effective SEO.
To assist you, we’ve designed a comprehensive “launch checklist” that will help you lay a solid basis for your e-commerce site and avoid common mistakes.
- Safety and security on the internet
No one wants to catch a bug while surfing the web, but it’s not just their computer’s safety that’s at stake. Because you save a lot of data about your products and the people that register to buy on your site as an eCommerce business, security is one of the most important eCommerce website needs. Any data breach puts your company at danger; your leads’ contact information could be stolen and sold, or you could lose vital information forever.
- Search and filtering capabilities on the website
Even if your website doesn’t sell anything, people utilize the search bar, and if it does, it should absolutely have advanced search functionality. A visual search function, for example, allows customers to upload a photo of an item they like, and your search engine will try to identify a product that is close, if not identical.
- Payment options
When you’re just starting out with an eCommerce website development, including all potential payment alternatives can be too much, but merely offering one limits you to customers who utilize that option. Regardless of the fact that unforeseen shipping costs and a long checkout procedure are two of the most prevalent causes for shoppers abandoning their carts, the 2019 Payment Methods Report discovered that 6% of them would abandon you if you didn’t have enough payment alternatives.
- Shipping rates
As previously stated, 55 percent of shoppers abandon their shopping carts due to unexpected shipping expenses. It could be because they are unaware of the rates or expected a lower amount, or because there are additional fees.
If you don’t have free shipping, complete information regarding shipment alternatives and pricing should be available in the menu with a link on each product page.
- Mobile functionality
According to Criteo’s 2018 Global Commerce report, mobile devices account for more than half of all online purchases. Even if individuals are more inclined to buy through an app store optimization, if your eCommerce interface is easily adaptable to the mobile web, you’ll have a higher conversion rate. Walmart Canada, for example, saw a 20% increase in website conversions after implementing a more flexible design. In addition, they recorded a whopping 98 percent rise in mobile orders.
- Good Shopping Cart Design
We don’t need studies to convince us that online consumers like shopping carts that are basic but functional. Although a simple shopping cart has the fewest steps possible, there are ways to improve its functionality.
You can have three sorts of users, for example: registered, unregistered, and those who choose to stay anonymous. When a user clicks on the shopping basket in the first step, it can prompt them to log in, register, or buy as a guest. When users register or check in, they should be automatically redirected to their complete baskets; having to seek the same products again can be discouraging.
- Supportive articles
Another item to think about is the documentation for your website’s use as well as the policies that govern it. As soon as your e-shop is up and running, sections with a FAQ, shipping information, return policy, usage of cookies, privacy information, and other policies related to eCommerce website development should be live.
