With an attractive and functional design, you reassure customers of your professionalism and reliability. You also increase the perceived value of your products, while optimizing the user experience. What good reasons to improve the web design of your online store, right? Use bulk url opener tool if you are looking tools to rank your site in browser.
Let’s go ! Let’s discover together 8 good practices to optimize the interface of your e-commerce:
What is web design?
You already suspect that webdesign is a specialty relating to the graphics and aesthetics of a website .
You are not very far from its true definition, but it is a much more refined concept that deserves all the attention of e-merchants who want to stand out in their field of activity.
1. Webdesign: graphics and branding
Web design is the use of colors, fonts, images and graphics to create the visible part of a website.
If it does not include the computer code, the webdesign does not only consist in working on the graphics of the site. It must influence the branding and improve the brand image .
Web design is an effective tool to put visitors to a site at ease. When an Internet user consults the web pages, he must immediately understand that he has found what he is looking for. This is an essential point for e-merchants because potential buyers need to feel secure in order to want to buy.
The online store should reflect the professionalism of its owner. The professional who deals with the creation or redesign of an e-commerce site must take all these details into account.
2. Web design and marketing
Web design also has a marketing aspect that should not be overlooked. The design should highlight your brand so that your products are more visible and people can better understand how your business works.
Keep in mind that the e-commerce site is the main marketing tool: it is for this reason that the design must be well thought out to attract and hold the attention of your potential customers.
It is thanks to the design of the site that visitors decide to continue consulting the web pages or to close the tab. When your interface inspires confidence in them, it helps convert them into customers and web design helps you achieve your sales goals on your e-commerce site.
The web design must release a positive emotion which reveals the sincerity, the seriousness and the professionalism of the company. Thus, the webdesign of an e-commerce site plays an important role in the digital marketing strategy.
3. Webdesign and user experience
Thanks to a good web design, your e-commerce site becomes an effective communication tool that guarantees a good user experience.
It is essential to take care of its ergonomics and aesthetics so that each visitor wants to continue to consult the different sections. Thus, the creation or redesign of e-commerce sites must be entrusted to a qualified technician.
To succeed in the graphic design of your e-commerce site, you must define the main objective of your project: boost brand awareness, increase the number of leads, sell products, etc.
You must then try to understand the expectations of the targeted Internet users: first define this target, what are the questions that intrigue your personas, what motivates them and what are their doubts?
From this information, you need to determine the user journey. Thanks to this method, you will send a clear and interesting message that will hold the attention of visitors.
The web designer intervenes to better organize the graphics, but also the content by creating a logical tree structure to facilitate navigation.
The formatting and layout of the content, the choice of colors, fonts and images must follow a well-defined graphic charter. The implementation of an interactional architecture will guarantee a good user experience.
4. E-commerce webdesign: lead customers to the product
Web design consists of understanding the needs of Internet users based on the searches they carry out. It is then necessary to guide them to the content and products they wish to buy.
When the potential customer arrives on your site, he must be able to find his way more easily thanks to a detailed plan. He will also see through the site map and the menu the other web pages that are likely to interest him.
E-commerce webdesign must include categories and sub-categories that will allow the user to quickly locate the items he wants to buy.
Descriptions should be concise and easy to understand. ; each element of the page must transmit information to the customer in order to help him to feel comfortable.
The search bar is also an important tool because it allows the customer to find the item or category he needs on the e-commerce site more quickly.
The intervention of a qualified web designer who masters the workings of the e-merchant profession is strongly recommended to guarantee the ergonomics and aesthetic qualities of the e-commerce site.
