Custom Stand Up Pouches have become commonplace in stores that sell packaged goods, particularly supermarkets. When full, these pouches stand upright, and the stand-up design, with its “built-in” billboard effect, is ideal for food products that must compete for a shopper’s attention on the supermarket shelf. Lawn and garden supplies, pool chemicals, pet foods, treats, and bath care items (bubble bath crystals and water treatments, to name a few) all use the same attention-getting construction in combination with eye-catching graphics. The applications are numerous, and when combined with the advantages of flexible packaging, the market is booming.
Custom Stand Up Pouches Have a Lot of Advantages
The most significant benefit of a custom stand-up pouch is its adaptability. They can be made in a variety of sizes and with additional features like a tear notch for easy opening, hang holes for in-store pegboard displays, and a variety of closures if a resealable stand-up pouch is desired. The pouch’s ability to stand up is due to the addition of a bottom gusset during the manufacturing process, which is a piece of material that lies horizontally to the surface the pouch will be placed on and serves as the pouch’s base, allowing it to stand vertically. The following are some of the most significant benefits of Custom Stand Up Pouches:
Ability to reseal
Because stand-up pouches usually contain a product that will be accessed multiple times before it is emptied, such as nuts, dog treats, pancake mix, and so on, custom stand-up pouches often have a zipper to improve consumer convenience. After the pouch has been opened, the zipper protects the remaining contents while being stored. Simply put, a resalable feature allows the standup bag to be used multiple times while maintaining maximum freshness.
Printability
The materials used to make Custom Stand Up Pouches allow for vibrant graphics to be printed on the pouch. Flexographic printing is the most common type of printing process, and it can be used to produce a level of beauty and detail compared to what was previously only possible through the use of a process known as Pouches. The package becomes a brand extension as well as an effective marketing tool. The graphics are also reverse printed, meaning they are printed on the back of the outer layer of packaging material. There is no risk of contamination from the package to the food because the print is trapped between the layers of the laminate.
Materials for Packaging
Personalized Stand-Up Pouches are typically constructed of a laminated structure, with different layers providing different levels of protection to the package. These characteristics include stiffness for standing, clarity for optimizing the visual impact of the printing, and protective properties for keeping the contents fresh. WVTR (water vapor transmission rate) and OTR (oxygen transmission rate) are two key terms to understand (oxygen transmission rate). These are abbreviations for the rate at which water vapor and oxygen pass through packaging material in normal atmospheric conditions over time. Moisture is a common enemy in the food industry, so a lamination designed to keep the WVTR as low as possible would be ideal. There is much iteration to choose from in the final construction because the package is made up of multiple layers of material and different types of films have different protective properties. Special film coatings can also be used to improve protection. As a result, a knowledgeable, experienced manufacturer can “dial in” the exact type and degree of protection required by each of their customers using a combination of film and coating types.
Lightweight
Custom Stand-Up Pouches When compared to rigid packaging such as cans or bottles designed to hold the same volume of product, pouches are extremely light. Because the cost of shipping is directly related to the weight of the package, this is a huge benefit for the manufacturer. Inflexible packaging, the product weight to package weight ratio skews heavily toward product weight, allowing a manufacturer to ship more product per dollar of freight cost. Flexible packaging also takes up less space than rigid packaging, allowing manufacturers to pack more product per cubic foot of shipping container than rigid packaging would allow.
Sustainability
The packaging industry, the government, and an ever-increasing number of consumers are all concerned about the environmental impact of packaging. Flexible packaging has proven to be the most environmentally friendly option, starting with the fact that it requires fewer resources to manufacture and allows you to package the most products in the smallest amount of space. Flexible Custom Weed Bags requires fewer resources to manufacture than rigid packaging. rigid packaging emits fewer pollutants and produces less waste. Producing a flexible pouch for food, for example, uses 75% less energy and emits 10% less CO2 than producing a metal can for the same amount of product.
