Both location and photographic caliber have an impact on commercial real estate marketing. The most recent digital techniques make a store, restaurant, or other place feel authentic and simplify the purchasing process whether the images are shot on the ground or in the air. Your real estate listings may be given a boost for a stronger impression on potential buyers by using the latest commercial real estate photography techniques and technology. The first crucial impression that any potential renter, broker, or investor will have on your commercial real estate website will come from the photos. With the proper use of photographic best practices, even the most unappealing structures may attract more viewers and spark their curiosity.
High-quality images may be utilized on your website, in print materials, and on listing portals, among other marketing contact points. It may provide you with a competitive advantage in the fiercely competitive CRE market and have a significant impact on how soon you can generate early interest in buying or leasing your property. Professional photography may actually change things. A high-end seller can benefit from hiring both a professional photographer and aerial photography services to truly showcase a property with 615 Media’s skilled aerial photography.
Advice for Real Estate Commercial Photography
Hire a Professional
You may potentially get a sizable return on your investment by purchasing high-quality pictures. Although you might be tempted to use a less costly photographer, keep in mind that the photographs you use can have a significant impact on both the speed of your property’s sale and the price you may be able to get.
Determine Your Aims
Determine the goals you have for your CRE photography. For instance, are you advertising a rental or a for-sale property? Your images must make the ad’s aim very apparent. Work with a photographer who understands how to highlight your goals and who probes you about them. Do you promote amenities? The scene? The area’s proximity to the city’s transit hubs? A photographer who doesn’t inquire about the purpose of the images or what you’re attempting to accomplish is almost certain to fail to provide what you want.
Specify the Location
It is necessary to have an interior environment that is properly prepared and tidy, as well as a careful shot list that has been planned with the marketing team. Identify where the sun will be at what moment. Find out which way the windows are facing. Look for any barriers to natural light. Look around to see if there are any reflecting surfaces. After you have finished scouting, you will have a better understanding of what you need and how to carry out a good shot.
Create a Beautiful Space
You are promoting the room itself, not the mess it contains. Do not add anything to the room until it balances it out, such as workplaces and seating areas. The appearance of your business property listing being smaller than it actually is might be caused by having too many things in the photo. Whether you’re a professional photographer, or real estate agent, you’ll struggle to capture your images if there’s too much clutter and cleaning isn’t completed in a timely manner. A simple solution is to first get the home professionally cleaned and then to hire a stager to ensure the property is visually appealing to potential buyers.
Think Ahead
For a hassle-free commercial real estate photography assignment, use a pre-photography checklist. Some of the items that need to be checked off your list include: checking the lightbulbs both inside and outside the building; having maintenance personnel on hand to handle any unforeseen problems that may arise; making sure the garden and indoor plants are maintained; leaving parking spaces empty in exterior shots; cleaning the windows the day before; and checking the building’s illuminated signage to make sure it is operational.
Choose the Most Favorable Time of Day
Typically, a business building’s streetscape is its most crucial feature. Verify the sun’s direction before taking a photo. The sun should be low in the sky and shining on the building for real estate images to look their best. Therefore, decide what time of day is appropriate to take the shot. There won’t be any direct sunshine in a North-facing residence. So schedule your shot for a time when the sun won’t be hidden by the structure. This issue can be resolved with a cloudy day or a shot taken at dusk.
Commercial real estate is not an exception to the trend of the real estate market being a popular issue in marketing and sales. High-quality aerial photography and commercial real estate photography are areas in which 615 Media has established itself as a leader. They recognize how a well-lit photo shot from the ideal angle may be the difference between a sale and someone moving on to the next property. Contact 615 Media to learn more about commercial real estate photography.
