The Coca-Cola Firm and Universal Music Group have said the launch of the beverage brand’s official Football World Cup campaign anthem that gives a new multicultural reimagining of Queen’s iconic track, A Kind of Magic offered on Coke Studio.
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A Kind of Enchanted (Coke Studio Mix for the Qatar Football World Cup) free as part of Coca-Cola’s Trusting is Magic campaign is an influential rework of the 1986 hit, a magnetic collaboration between Egyptian neo-soul and rap feeling, Felukah, soulful Saudi Arabian singer-songwriter, Tamtam, and Mexican Latin Grammy Award candidate, Danna Paola.
The road will be attended by a lively and dynamic performing video that brings the power and belief of the track to life. Shot in Mexico City, the video captures the enthusiasm for one of the biggest sporting events on the earth, combining a flavor of Latin and Arabic society with the fervent world of the Football World Cup.
We’re excited to have teamed up with Tamtam, Felukah, and Danna Paola, to create a distinctive version of Queen’s A Kind of Magic, shares Joshua Burke, Sr. Director of Global Music & Culture Marketing at The Coca-Cola Company. This reimagined track stages the distinctive styles of these gifted artists while adopting the world-renowned masterpiece.
The official way ties back into The Conductor flick, which began earlier this year in partnership with UMG’s worldwide brand partnerships department, UMGB (Universal Music Group for Brands). The film gave homage to A Kind of Trick by bringing together seven artists from around the world to put their spin on the famous track. The artists contained Ari Lennox, Griff, Ekin Beril, Mariah Angeliq, Terms, Tesher, and TRI.BE a truly creative look at Real Magic Coca-Cola’s worldwide brand philosophy.
A Kind of Magical Coke Studio Mix for the Football World Cup and the resultant music video will launch globally on October 21st ahead of the Qatar Football World Cup, which kicks off in Qatar on November 20th. The track will be accessible on all digital running programs and the video will be available via Coke Studio.
In extra to this musical track, Coca-Cola is offering their Believing is Magic war to life through various elements, as well as packing, Fan Zone, digital films, and Panini, which embody the passion of football supporters across the world.
As expectation builds for the November kickoff of the Qatar Football World Cup in Qatar, Coca-Cola is honoring the enthusiastic journey of football followers through the Trusting is Magic global campaign. The brand today kicked off the unified, digital-driven campaign, which will grow over the coming months, by launching a suite of digital movies describing the full extent of followers’ devotion to their beloved squads.
The spots show the unusual promises many followers would make if their squad could win the Football Football World Cup from receiving a tattoo to shaving their head, to consecutively working every day while good-looking viewers share their aptitudes for likely inclusion in Coca-Cola packaging, digital content, or outdoor original.
We’re thrilled about the chance to democratize the sport and take it to all areas of the globe. We also see it as the world’s coming out event after years of lockdown. Ticket uses expanded previous Football World Cups. The world is happy to honor a sense of normality again, and this is a big goal.
The Qatar Financing Authority, one of the biggest independent wealth funds in the world, has spent extravagantly to snap up key landmarks and luxury brands in Europe, as well as Britain’s luxury store Harrods, London’s Shard skyscraper and France’s Balmain style house. Worldwide Tickets and Hospitality offers Football World Cup tickets for the Qatar Football World Cup at the best prices. Football fanatics and buy Football World Cup Tickets at exclusively discounted prices.
Qatar denied the demands and rode out the barrier, which was finally lifted, under stress from the United States (US), which sees both Saudi Arabia and Qatar as key supporters.
Accounts of high numbers of deaths and wounds on Qatar’s giant structure projects firmly rejected by Qatari authorities as well as allegations of harsh hours, grim living conditions, and workers being expelled for claiming unpaid wages have triggered disputes.
The Qatari authority has reacted to the critique by proposing a minimum wage, demolishing a scheme that gave employers strict control over workers, and forcing stricter rules on working out in the summer heat.
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