Consumers have become too conscious of supporting and following brands in the present era. The number of brands is also increasing significantly. So, there is a constant battle and rift of winning over the loyal consumer base. Brands turn to activation events to emotionally appeal to and bound the consumers, to which they often succeed too.
Brands also have constant pressure to be different from their competitors and offer unique experiences to attract new consumers. While attempting this, they often commit unforgivable mistakes, which taint their reputation. Knowing common mistakes at such events and avoiding them is too crucial to ensure event success and keep your brand’s reputation untainted.
Give an in-depth read to this article to learn and explore brand activation event mistakes you must avoid and follow the practice to boost event success.
Top 7 Brand Activation Event Mistakes To Watch Out
Brand activation events have become too common yet trendy. The organizers try to go all out and experiment with innovation to offer unique experiences. However, in such efforts, they often take some matters too lightly and commit unforgivable mistakes. You must think about the long-term consequences of every little detail and minimize mistakes in your events.
Some of the major brand activation event mistakes you need to watch out for include the following:
1. Pleasing Everyone
While setting up brand activation events, most organizers try to please everyone. It includes their target consumers, influencers, partners and collaborators, etc. Everyone joins the event for a specific agenda. If there is no harmony among the organizers, it will make them compromise event success, trying to please everyone. In such situations, consulting experts from experiential event agency Dubai is the best option to set up a harmonious and successful event experience.
2. Ridiculing Some Cause or Event
Ridiculing some cause or event is one of the biggest brand activation event mistakes. It can earn you public criticism to the point that you will have to end the product or service. Using the same date as the event when something tragic or important happened can portray a negative message. You should be careful towards your competitors too and ensure your event does not shed a negative light on them in a personal capacity.
3. Foregoing Health and Safety Checks
Foregoing health and safety checks are another critical brand activation event mistake that can earn your criticism. Brands try to explore innovation in terms of entertainment at the event. Using various sorts of gasses to create fog and experimenting with lighting and food are common practices. However, if they are not tested before, they can endanger the life of attendees. Following proper methods and prioritizing the health and safety of attendees is more important than innovation.
4. Not Planning For Unexpected
Life is too unexpected, and there is always a risk of argumentation in crowds. Apart from natural disasters can occur at any time. So, not planning for the unexpected is another big mistake in brand activation events. There can be a short circuit, or the stage can break down, or someone can develop a medical emergency. Preparing for all these uncertainties in advance is extremely crucial to keep the damages minimal.
5. Depicting Insensitivity
Depicting insensitivity is another crucial brand activation event mistake that can even lead to a ban on your band. Human beings are fighting various sorts of battles in individual and collective capacities. Race, gender, ethnicity, religion, and appearance are some of the aspects sensitive to them, which are also used to hurt them. Before picking any theme or concept for the activation event, you should think thoroughly that it is not being insensitive towards any section of society.
6. Foregoing Permissions
Organizing an event will require you to seek permission from various official sources. It can be for using the venue, for music system, for copyrights of product or service, and numerous other matters. Foregoing event permission is another big brand activation mistake that can shed a negative light on you. So, be careful to follow all protocols and secure permissions to avoid disruption during the event.
7. Improper Training of Brand Ambassadors
The last but most crucial mistake in brand activation events is the improper training of the brand ambassadors. Brand ambassadors not only represent but endorse the product or service. They should have complete knowledge about it. They should know the proper name and use of the product or service to promote it well. Their lack of interest can leave a negative impression. You can contact experts from experiential event agency Dubai and let them manage the onboarding and training of ambassadors to add value to your event.
Are you guilty of brand activation event mistakes?
If yes, you need to repair and uplift your image through future brand activation event events. You should not take the risk of committing mistakes. Contact and consult professional event organizers to plan and set up a successful event, which can help you win your audience back.
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