There are various ways to improve your business’s Google ranking. These methods include content marketing, social media, backlinks, and claiming your business on review sites. Below are some of the best ways to increase your business’s Google ranking. All of them are effective and worth trying. You can follow any or all of them to see visible improvements in your business. Just remember to do the following regularly to improve your Google ranking.
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Content marketing
There are many benefits of content marketing for small businesses. For instance, it can increase your search ranking almost instantly. However, you must know your target audience and know how to target long-tail keywords effectively. Keyword research is a very important aspect of any digital content marketing campaign. You must consider your audience and your competition before coming up with the right keywords. Here are some tips to help you make the right choices.
Ensure that you have a Google listing for your local business. A business without a Google listing will be difficult to find online, as the first page of search results will not contain reviews or contact information. Online reviews are crucial for a local business, as 91% of online consumers read them and trust them as much as personal recommendations. Aside from Google search results, local maps play an important role in the local SERPs.
Syndicate news releases on the web. Syndicating your news releases to hundreds of media outlets is another effective way to increase your local business ranking. Since the Google bots do not recognize local directory listings, your target audience will likely recognize your press releases as newsworthy. You can improve your local business ranking by using press releases and creating unique content for your business website. In addition, press releases can help your local SEO by increasing brand mentions.
Social media
In 2016, one of the major factors in Google’s ranking algorithm was social relevance. Businesses can use social media to enhance their local SEO efforts. A recent study indicates that social media can improve search rankings. Social media sites can improve a business’ ranking by increasing website traffic and acquiring more inbound links. For more information, contact Shane Barker, a digital marketing consultant.
The benefits of social media are clear. When your customers engage with your posts on Facebook, Twitter, LinkedIn, and Instagram, you will have a higher local search ranking. Analyze your marketing metrics and set up accounts on popular networking sites to get more from social media. Make sure your business has accurate contact information on each platform. Use social media tools to post valuable content that will appeal to your target audience.
Using social media to increase your local search ranking on Google isn’t only beneficial for the local market but also for your overall SEO strategy. It’s important to maintain consistency among your business’s information on social media platforms, as this can improve your local SEO rankings. Google is also evaluating social signals, including check-ins, to verify the legitimacy of a business.
Backlinks
You may have already heard that link signals are not everything that determines your Google business page’s ranking. Very few websites have large portfolios of backlinks. Nevertheless, there are ways to create exceptional content to increase your local business’s ranking. Here are some suggestions:
Don’t rely on spammy websites or low-quality citation sites. The quality of links is important, as Google will penalize a website with high toxicity. Also, not all citation sites request a link from your website, and not all backlinks are created equal. Backlinks from irrelevant or spammy websites do not have much relevance. Moreover, local businesses have the edge over online businesses since they have physical locations. They can offer discounts to local students and local clubs and participate in community projects.
Using a structured data markup language called Schema is a powerful SEO technique for increasing local businesses’ ranking on Google. It enables Google to consider the website’s local relevance and boost its local search results. However, 80 per cent of local businesses are unaware of it. So, the key to success is to use it wisely. Only 20 per cent of businesses are successfully leveraging it.
High-quality backlinks help increase a business’s ranking in Google’s local results. Google Maps search results are based on quality backlinks, and a local business with the most authoritative backlink portfolio wins. Increasing and auditing citations is also essential, because they reinforce the prominence of a local business. If a local business can obtain these backlinks, it can catapult to the top.
Claiming your business on review sites
Listed in the “Local Pack,” Google highlights the top three businesses for local searches. When someone types in your business name, they’ll see your business on Google, but many more businesses may be visible if you claim your listing on review sites. Besides, 93% of consumers now use the internet to search for local businesses. You can use reviews to help them choose the best one for their needs.
Make sure you claim your business on review sites. These sites are a great way to build local credibility and boost your search rankings. However, you need to check these sites to ensure they have accurate and relevant information. Ensure that your business address is accurate and that your business hours are updated regularly. If you find that a review site is not accurate or outdated, you may have to delete the listing.
If you don’t want to delete your listing, you should reply to online reviews. This will show Google that you care about your customers and want them to recommend you. Also, if you receive good reviews, they will help you build a positive impression and increase your local business rank on Google. It’s crucial to follow up with your customers. In addition to asking customers for feedback, you can encourage them to leave reviews.
Having a consistent NAP across multiple directories
If you want to rank well in local search, ensuring your business’ NAP is consistent across various directories is essential. Google pulls NAP data from different sources and compares it to the business’ NAP on Google My Business. Having consistent NAP across multiple directories will increase your local SEO and help you get found by more people.
Consistency is crucial for local search, as it helps consumers trust the information you provide. According to Think With Google, nine out of ten consumers are frustrated by inaccurate information on online directories. Furthermore, consumers tend to use local searches as high-intent searches, and they will visit a local business within seven days after conducting a local search. Having a consistent NAP across multiple directories is essential to get listed higher in local searches.
While it may seem like a simple step, you should ensure that your NAP is consistent across multiple directories. Search engines take small details into account, so ensure your NAP is consistent across all directories. This will increase your chances of being listed in Google’s Local Pack and attract more clicks. But what exactly is a consistent NAP?
Having a consistent NAP across numerous websites
While maintaining an optimized Google My Business page is essential for increasing your local business ranking, it is not enough to have a page on Google. Your NAP needs to be consistent across the web and reflect your business’s real address, phone number, and other information. Your NAP should be generating genuine reviews on Yelp and other review sites.
Using a consistent NAP on your website will help prospective customers find accurate information about your business. Having inconsistent NAP data will frustrate users and turn them away. It will also make your business appear less credible in customers’ eyes. To increase your local business ranking on Google, ensure that your NAP information is consistently formatted across multiple websites.
Inconsistent NAPs can negatively impact your local business ranking. Customers will not be able to find your business if they see various citations for the same business. Also, inconsistent NAPs may cause customers to contact the wrong company, causing bad reviews. Maintain a consistent business name across many websites to increase your local business rank on Google.
As mentioned before, your website is a representation of your brand. Your NAP should appear on the header and footer of your website. If your website does not have a Google Maps form, make sure to integrate one. A Google Map embedded in your website is a strong local SEO signal. However, if your business is not already listed on Google Maps, verify your GMB listing and embed a map of your business.
