The real estate industry is always considered a profit-generating sector. A successful real estate marketing company means a housing company with new clients coming in left and right, and you are landing sales after-sales.

The last thing you need in a successful scenario is a messy spreadsheet to track your client details and information. If you are eager to take your business to the next level, CRM can be the best tool.

CRM is an abbreviation for Customer Relationship Management software; it is a tool and the system that serves as the online database in managing your contacts information and letting you enter data efficiently.

What is the role of CRM for real estate?

The essential software of CRM acts as the only source to arrange and provide clients information effectively and efficiently. CRM allows cultivating relationships and makes decisions based on provided data. Real estate agencies use it as a vital tool for maintaining and organizing the healthy sales pipeline and contact information. The procedure helps to save manual efforts and time as well.

Best CRM for Real estate in 2022:

  • Apptivo:

Apptivo is excellent software from which you can manage contact information, project tools, invoicing systems, and email campaigns in one place. You can access client data from anywhere and create powerful rules for automation that save the time of real estate agents and clients. Additional features include:

  • Inventory management
  • Create work orders
  • Assign leads to the agents
  • The software enables the manager to create project rules and assign them to the agents.
  • The software integrates with common tools commonly in use like Google workspace, Office 365, and Dropbox. So you can manage all with Apptivo without switching from app to app.

  • HubSpot:

HubSpot is an all-in-one CRM designed to grow business, making real estate tasks easier at every step. The features of HubSpot are:

  • Clients contact management
  • Scheduling meetings
  • Email templates
  • Call tracking tools
  • The capability of sales automation
  • Pipeline management systems.
  • You can use apps of HubSpot like App Marketplace, Marketing Hub, CMS Hub, and Service Hub for features like
  • Personalized appointment scheduler,
  • Automatic tasks,
  • Live chats on the website

  • Streak API:

Do you love working on Google Workspace? If yes, the Streak will be the best tool for you as it can help your track deals in your Gmail inbox. The software saves time by managing contacts in your inbox without switching systems. To use, you simply install a free extension via Google Chrome Browser. The free version of the tool includes:

  • Pipeline management
  • Automatic email categories
  • Automatic task generation, Reminders.
  • In pro versions, you can also use advanced functions as reports and easy access to the software of Streak API.

  • Pipedrive:

Pipedrive is designed to make the CRM user experience simple and easy. The tool helps to make sales visuals by creating customized pipelines to track all the deals throughout the sales process. The highlighted features include:

  • Synchronization with Google Calendar
  • Task automation
  • Update contact data
  • Track sales throughout the process
  • Create new deals
  • Update contact information
  • Drop-and-drop interface
  • It also offers a mobile app and integrates with 3rd party systems like Trello, Slack, and Asana.

  • Top Producer:

Top Producer is a CRM platform specifically designed for a real estate company. The software helps you to monitor the entire sales pipeline. The highlighted features of the software are:

  • Manage queries and nurture leads with follow-ups
  • Synchronize the entire information of the client
  • Easily useable on the Mobile interface
  • Features that help to carry out marketing campaigns of the project
  • Manage transactions
  • Automatic Email template creation
  • Share reports with potential home buyers.
  • You can list house for sale on your website with the latest MLS data
  • Allows the visitor to see the street view of the property for a better overview of the property.

That’s a wrap! There are numerous Softwares you can choose from for the real estate business, and you can choose the one that suits your need perfectly in competitive packages.

Managing property business is no easy task, and CRM can improve your communication with potential clients by making the sales process faster and convenient for the team.