Diamonds are treasured for their incredible hardness, unmatched brilliance, and emotional importance. Diamonds are built up almost completely of carbon atoms and are so tough that the only mineral that can scratch their surface is just another diamond.

Are Diamonds Really Forever?

De Beers revolutionized the diamond industry in 1947. Their slogan, “A diamond is forever,” was groundbreaking at the time and is still relevant. Theoretically, diamonds will last forever. Chemically, they won’t. Graphite is a more stable form of carbon, so a diamond would eventually transform into graphite… but there’s more to the story than that.

 

Why Diamond is So Expensive?

As mines reach the end of their useful lives, diamond production is decreasing. Diamonds are costly because they are expensive to produce, there is a limited supply of excellent grade diamonds, and people all over the world want to acquire them. It’s just a matter of supply and demand.

Why do some Diamonds Shine or Others don’t?

Shining of the diamonds totally depends upon followings: –

Cut: -A diamond cut is a style or design guide used when shaping a diamond for polishing such as the brilliant cut. Cut does not refer to shape, but the symmetry, proportioning and polish of a diamond. The cut of a diamond greatly affects a diamond’s brilliance; this means if it is cut poorly, it will be less luminous.

 

 

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Shiv Shambu Creating a base since the last 20 years is located in the heart of diamond district in New York City and in the world of the luxury Diamond industry. ShivShambu has a large collection of diamonds including diamond engagement, men’s rings, wedding rings and wedding bands. It also includes eternity diamond bands, studs, earrings. ShivShambu prides itself on excellent customer service and qualified staff ready to assist with diamond-related matters, our top priority is customer satisfaction, based on nearly 20 years of honesty and mutual trust. We guarantee the most competitive prices in the market.