Businesses and organizations of all sizes and types use brochures to market their products and services to consumers. Brochures are extremely versatile promotional tools as they offer plenty of space for photos, graphics and text to promote your business or products while brochure designers leaving a lasting impression on your target audience. A well-designed brochure will serve you well as an important part of your marketing campaign.
Research and planning
Your first step should be to research your target market. Find out who your potential customers are and what motivates them. Once you have this vital information, you can use it to develop brochure content, design, and theme that will grab and hold the attention of the very audience you are trying to reach.
Creating an impact cover design
There are numerous printed brochures out there, so how do you make your marketing brochure stand out from the rest? A well-designed cover should immediately grab the attention of your target reader and get your message across quickly and easily. It is advisable that you showcase your USP on the cover of your brochure as this will motivate your potential customer to open your brochure to read more about how your products and services can benefit them.
Powerful graphics
Full-color photos, logos, and illustrations are all elements to include in your brochure design. Photos of your products, or of someone using your products, are very persuasive when used correctly. In order to give your brochure a professional look, it is important that you use high-quality photos and graphics. Hire the services of a professional photographer or invest in a good camera that can take high-resolution images. Remember that poor quality printed marketing materials give the impression that you are offering poor quality products and services. This is not the image you want to project!
Compelling content
Most consumers just skim the headlines and subheadings of a printed brochure. Therefore, it is important that you make a strong statement and convey your message to your target audience with clear and concise information in your headlines and subheadings. Of course, your body copy should detail and contain your products and services, but make sure to include the key points of your message in your headlines and subheadings.
your call to action clearly in your brochure. Here are some examples of calls to action: “order now”, “visit our website”, “register today” or “buy now”. These statements tell your prospects what you expect from them and motivate them to take immediate action. Don’t forget to include all of your contact information, including phone, fax, email, website, mailing address, and physical addresses, so your readers have many ways to reach you.
Layout Basics
There are some basic layout and design principles to keep in mind as you carry out your marketing brochure design project. Use no more than two to three easy-to-read fonts and use them consistently. Throughout your design, always use the same font for your headings and a different font for your body text. One way to add variety while still keeping it simple is to use a few variations of brochure design agency the same font family. A clear, simple design with a consistent color scheme that also uses white areas is best. Not every inch has to be filled in or your message will get lost in the clutter.
Choosing the right brochure printer
There are a number of online printers that offer booklet printing. Usually, online printers are cheaper than local printers, but it’s important to research the printing service you plan to use. Look for a printer that has guaranteed quality, low prices, fast delivery and good customer reviews. Use a printer that offers their customers assistance such as a production or design guide and brochure templates, as well as a variety of brochure sizes, paper finishes, and folding options to ensure you receive a professional-quality printed brochure.
