It is not easy to prepare your salespeople for success. You must have a solid knowledge of the industry and be an expert in your portfolio of services. Buyers today don’t want to be satisfied with basic product information or generic sales pitches. They want a partner in their sales process, someone who understands their business and can help them create meaningful buyer engagements. This starts by creating a training program that is successful and gives them the tools and resources they need.
- Interactive Sessions
The most popular form of training is the live training presentation (the “talking head”) because they are quick and easy to create, allow for last-minute changes, don’t require rehearsals, and place emphasis on activity over lecture. Although interaction is essential for learning, it can be difficult to plan and requires skilled professionals to deliver. Consider asking participants to present a sales pitch to the group, and inviting the rest to give feedback.
- Interdepartmental Connections
Selling is a team effort that involves sales, marketing, and product teams. All three departments should be involved in the sales training programs . This creates a more holistic experience and strengthens the relationships between the teams. Ask the marketing team for collateral and new sales ideas. Invite the product team to provide insight into products and services, special features and new product developments.
- The Customer Perspective
It is a smart idea to invite your customers to take part in your training program. Surprised? Don’t be. Customers understand the buyer experience more than anyone else. The sales team gains a unique perspective by inviting customers to training sessions. Talk to customers about your products and services, their buying experience, and the challenges they faced.
Contact Us:-
Company Name : Mind Storm
Address : 17 State Street, Suite 4000, New York, NY , 10004, USA
