By 2020, it is estimated that brands in the United States will spend up to $79 billion on SEO services. That stated, now is the best time to join the SEO bandwagon if you are website owner or designer in Web Design Dubai.
When you choose an SEO strategy, you’re choosing higher website rankings, more traffic, and more cash over time, but there’s a catch.
SEO isn’t a “once is enough” task. Quite the contrary, in fact. If you want to see positive outcomes from your SEO strategy, you must nurture it over time.
What is the significance of recurring SEO tasks?
You’re not alone if you’re perplexed as to why you can’t just launch an SEO strategy, leave it alone, and watch the results roll in. Other marketing tactics, such as sponsored advertisements and a fresh website design, are entirely different. You can put in the effort up front, and then, with the exception of a few minor maintenance tasks and periodic updates, you can essentially leave the projects to drive outcomes on their own.
However, SEO is distinct, and here’s why:
The objective of SEO is to enhance your search engine standing. You’ll notice an increase in traffic and money over time if this happens.
The issue is that search results pages change frequently. Websites are developed, new site pages are added to existing websites, and every other company in the search results is attempting to outperform their competition.
Because the search landscape changes so frequently, it’s difficult to keep up, you’ll need to keep up with recurrent SEO activities if you want to stay at the top of the search results. Otherwise, don’t be shocked if your website doesn’t appear in the top of search results or gets pushed to the bottom.
Is it possible to automate SEO tasks?
When it comes to SEO, you have two choices: implement and maintain your campaign yourself or pay any SEO agency in Web Design Dubai to do it for you.
If you choose the first option, you’ll be on your own to handle these ongoing SEO responsibilities. Leading your company’s SEO campaign is probably not the ideal idea if you own your own firm and are responsible for payroll, bills, and more.
Hiring an SEO agency to handle the job is your best bet if you want to see real results as a business owner. When you do so, your chosen agency will handle all of the necessary maintenance to keep your website in good standing with Google.
In short, SEO tasks cannot be automated; however, if you want the next best thing, hire a qualified SEO agency to do the work for you.
7 SEO tasks that you should do on a regular basis to keep your site in good form
There are a lot of moving components in the world of SEO. Here are a few of the chores that must be completed on a regular basis in order for your website to continue to thrive for years to come.
- Pay attention to terms that aren’t performing well.
As previously stated, the search landscape is constantly changing; therefore it’s critical to stay on top of all aspects of your SEO effort. The same goes for target keywords.
You might, for example, have written a blog post a year ago that focuses on one of your most significant keywords. Let’s use the example of “fresh dried tea leaves.” You or your SEO agency conducted extensive keyword research prior to publishing your blog and determined that this keyword would catapult you to the top of the search results – and it did!
However, after a few months, the search landscape indicates that this keyword is no longer one that visitors are looking for, and as a result, your blog has dropped a few positions in search results. There’s no need to panic, but further keyword research is required to identify a replacement for the underperforming keyword.
One of the most crucial ongoing SEO duties is keeping track of your keywords, as it determines whether or not you rank for the terms that generate revenue.
- Provide Google with new content to crawl.
After keyword research and keyword analytics, the obvious next step is to create content. If you’ve ever heard the expression “content is king,” you’ve heard an SEO maxim. Because content ranks in search engine results pages, it is unquestionably king.
It’s doubtful that your web pages will rank at all if they lack high-quality, useful content. As a result, it’s critical to make sure your material satisfies those criteria.
Creating new, fresh material and posting it on a frequent basis is just as vital as creating helpful content.
Google loves it when you update your material on a frequent basis since it demonstrates that you’re a company that’s always learning, expanding, and delivering fresh information to your site visitors.
It also provides Google more content to rank, thus the more content you have, the better your chances of appearing in search results are.
- While we’re on the subject of material, it’s important to go over it again and again.
Make sure to check your high-ranked content for clarity, quality, and relevancy on a regular basis if you want to keep it ranking well.
It is Google’s responsibility to offer users with the highest quality and most relevant information available. That’s why you should go back over old content with a fine-toothed comb every few months.
When you’re reviewing your website’s content, keep the following in mind:
Time-sensitive data: Time-sensitive data is simple to employ in order to make an article relevant. If you wish to provide a statistic, you’ll most likely include a date to show readers that it’s current. That information may not be out of date after a few months, but the date is. You’ll want to make sure that time-sensitive information in your material isn’t lost on new readers.
Issues with content quality: You should also examine the content’s quality. Although an intern’s articles could have been a terrific source of new content, you may conclude that it isn’t of the greatest quality after seeing minimal traffic. Since Google is already aware of the page, the best strategy in this scenario would be to improve on the existing material. Add some fresh, new keywords and break up the content with multimedia.
Outdated Keywords: We’ve already discussed outdated keywords, but they’re so vital that it’s worth repeating. When you’re scanning through old content, keep an eye out for keywords that are underperforming or may be replaced with new keywords that perform better and mean the same thing.
Include new target keywords in title tags and meta descriptions: Don’t forget to update your title tags and meta descriptions with new target keywords. When you make modifications to your content’s target keywords, make sure to update those two spots as well.
Check for a strong call to action by doing the following:
One of the most effective strategies to move users farther down the sales funnel is to include a call to action on your web pages. You want them to take the next logical step in the conversion process, which is to click a call to action button, after reading one of your site pages. These buttons may direct users to a website where they can convert, learn more, or leave contact information.
Add new links to new pages in Old links: Creating a good internal linking structure is one of the most effective techniques to ensure that Google indexes all of your website pages. This means that your website’s pages refer to other websites within Web Design Company Dubai or even beyond, resulting in an interlaced design. This speeds up Google’s indexing of your pages and encourages visitors to stay longer on your site.
- Perform frequent page speed testing
Page speed is one of the factors that Google considers when ranking a website. That said, adding “check page speed” to your ongoing SEO routine is critical.
You can do so by using tools like Pingdom, which will provide you with useful information about your website, including its speed. You may then take the necessary actions to make your website load faster for your visitors.
- Keep a close eye out for any faulty links.
Broken links aren’t just annoying to site visitors who are reading your pages; they’re also annoying to Google. Checking for broken links on a regular basis is essential to keeping your website trustworthy.
If you forget to do the appropriate follow-up measures after redirecting a page on your site, or if an image is deleted from your server, you’ll end up with a broken link.
However, checking for broken links isn’t nearly as tough as you would believe. To assist you hunt down broken links on any of your pages, use a Chrome plugin like SEO Minion.
- Monitor and assess performance on a regular basis.
You might as well not have a website at all if you aren’t tracking and analyzing the performance of your site and its pages. You’ll overlook vital clues that indicate anything is wrong if you don’t check on how it’s performing.
You won’t know if and when one of your pages experiences a significant drop in traffic without analytics, for example. If the number of visitors to one of your pages drops dramatically, you may lose money and sales – and without analytics, you may not notice until it’s too late.
Broken links, missing material, or something more serious could be the cause of a drop in visitors on a page. Whatever the problem may be, analytics can help you solve it and get you back online.
- Make certain that the design of your website functions effectively.
Do you have a nice movie that starts playing when your service pages load? A link to a flashy landing page? These exciting and enjoyable components are essential for a website that is both interesting and appealing to the eye, but they must be checked frequently to ensure that they are working properly.
Occasionally, our website’s “bells and whistles” cease working properly. These aspects of your website should be checked on a regular basis to guarantee that they are always in good working order for visitors.
We understand if the prospect of running an SEO strategy and maintaining it makes you feel overwhelmed. SEO is a long-term commitment that yields benefits unmatched by any other marketing strategy.
Web Design Dubai can provide you with a successful SEO campaign and an agency that will handle your recurrent SEO chores.
