The year 2021 witnessed nearly 2.14 billion online buyers. By 2025, the e-commerce market will have about 4,877 million online users.
With a boom in this online sales market, there is also a need for a fast and technology-driven e-commerce website design to become a leader in this business. Slow and clumsy websites may lose billions and trillions in their overall sales.
So, what are the most successful eCommerce sites? How do they convert traffic into sales?
How to design a perfect eCommerce website?
We will share the best 7 e-commerce website designs and some points to look into for businesses.
Without wasting further time, let’s dive in!
7 Best Ecommerce Website Designs That Converts
The term ‘best e-commerce website design list’ often features award-winning websites that are sluggish at the same time.
But here, we will flip the list!
Check some of the best e-commerce website design options that are successful.
1. Magic Spoon | Food & Beverage
Magic Spoon’s homepage is splashy and slick in tandem with the business. You feel wonderstruck with the design and look. At the same time, the website theme will not distract you from your purpose (i.e., purchasing lip-smacking cereals).
Why Does Magic Spoon’s E-commerce Web Design Convert Most times?
As per Orbit Media’s website design parameters, 80% of top brands offer a value proposition at the “above the fold” section. This means at the top of the website’s home page. Magic Spoon’s eCommerce website design has the following features –
=> It carries the message “Healthy cereal that tastes too good to be true” clearly on the above the fold section
=> Buyers have clarity about what to expect straight away
=> A colorful theme with all infographics and images
=> Simple menu and categories
=> Fast loading speed and mobile responsive
=> Clear CTA
2. Meow Meow Tweet | Skincare
Meow Meow Tweet is an e-commerce platform that is into organic vegan skincare products. If you explore its website, you will find the difference!
Why Meow Meow Tweet’s Website Design Converts?
=> An intuitive yet simple homepage
=> The website theme is colorful
=> Loads of catchy infographics along with product photography
=> Simple menu and category section
=> Fast and mobile responsive with clear CTA
3. Velasca | Apparel, Footwear & Accessories
Velasca is into the Italian-made men’s footwear segment. It also sells wallets, belts, socks, and other men’s accessories and apparel items. Its target audience is slightly sophisticated but humble. This identity is reflected in this e-commerce website design. Know about its website features below.
Why Does Velasca Convert More Traffic?
=> The web design reflects its audience identity perfectly
=> Simplistic website design with well-segregated categories
=> Its homepage includes quotes from the press praising its services
=> There are also testimonials from the customers
=> Various popular magazine publications
=> All of these give credibility to its products
4. Knowell | Health & Wellness
You will find a ‘smiley face’ throughout this e-commerce website design. This is Knowell’s visual identity which is a delight to our eyes. If you hover on the menus, they will also transform into a smile shape!
But, Why Knowell Converts?
=> Nice catchy theme with pleasing colors
=> Clear yet stylish menus
=> Well-structured categories allow easy navigation
=> Like all the above sites, it loads fast
=> Lots of pleasing images and infographics in tandem with the audience and business
=> Well-placed CTAs seal the deal.
5. Allbirds | Footwear & Clothing
Allbirds is in the shoes and the clothing segment. However, nicely curated website design offers an aesthetic feel to buyers. Even if you are not interested in buying shoes, you will stay mesmerized by the company’s messaging towards quality and customer satisfaction.
Here Is Why Allbirds’ E-commerce Website Design Boasts of High Conversions
=> Clear messaging about product and brand
=> The homepage is pleasing to watch
=> Clear menus at the top
=> Clear and complete product details
=> Easy navigation
=> Fast loading with a negligible waiting period
=> Well-placed CTAs across the website
=> Also, mobile responsive
6. Gymshark | Apparel
Gymshark is all about athletic clothing. This e-commerce website design is quite catchy yet straightforward in terms of branding. The firm aims at providing its customers to “perform at their max.” This messaging is nicely conveyed through this e-commerce web design.
How Gymshark Converts Traffic into Sales?
=> Nice and clean theme
=> Short but detailed landing page with clear CTAs
=> Categories are nicely divided between Male and Female
=> There is a separate page for gifting
=> Plenty of secure payment options are available
=> Fast and responsive website
7. Keap | Candles
This e-commerce platform sells sustainably made candles inspired by the outdoors. Based on its product, you will find a unique e-commerce web design. On the homepage, you will find images and photographs similar to an outdoor photographer’s website. However, the brand message goes clear into the minds of customers.
How Keap Benefits Hugely From its Web Design?
=> Simple and user-friendly web design
=> Keap’s blogs and images are creative to the next level
=> The CTA states, “Start your scent journey,” which means a lot!
=> Detailed product descriptions
=> Soft theme colors are pleasing to the eyes
=> Nicely structured categories for easy navigation
=> Responsive and fast loading speed
In all of these above cases, the products and the industries are common. But the way of presenting them to the audience is converting into sales. Thus, an e-commerce web design plays a huge role in conveying the message in a creative way that strikes anyone’s mind
In addition, feel delighted to explore a few bonus options about the best e-commerce web designs!
E-commerce Web Design – Bonus Options
=> Wix
=> Bigcommerce
=> Shopify
=> Shift4Shop
=> eBay
We suggest you go through each one of the websites as well as the bonus options. These will answer most of your confusion about such website design.
Now, we will share a few pointers for you before hiring an e-commerce web design company.
Read on further!
Things to Know Before Approaching E-commerce Website Design Companies
There are many e-commerce website design companies. However, you must first be clear about certain things that are a must for a successful website. After doing this, you can approach a firm and share your requirements. Take a look at these points below.
1. Choose Your Industry & Goal
First, decide your industry and what you want to achieve from it. This process will need intense research as you will need to do competitor analysis. Choosing a product or service and deciding on a business goal is no child’s play. It takes account of various questions which you need to ask yourself and answer –
=> How is the current market competition?
=> Do I have the means and resources to cater to this market?
=> What is the business opportunity in the long run?
=> Can I afford the budget for a specific business?
=> Do I have the patience? And many such questions.
2. Think Like Your Customer
Done receiving an answer to all the above questions? Decided your industry and product?
Now, fill in the shoes of your target audience and ask yourselves what things should be a must for your e-commerce web design.
Well, we can help you with a few of the suggestions below!
3. Clean Seo Friendly Theme
The website theme and design should be user-friendly and SEO compliant. This will invite more traffic and good SERP results. Few examples – Porto, Shella, Wookiee, and many more
4. Website Speed
Always choose your theme and design the website so that it does not get slow. For e-commerce, speed is everything!
5. Simple Menus and Categories
Don’t clutter your menus and create too many sub-categories.
For example, you sell polos, t-shirts, shirts, and vests. Instead of creating individual categories, put these items under one category, say ‘Tops.’
6. Easy Navigation
A straightforward website hierarchy and clean category structure will help customers navigate easily. They can navigate easily through the category page to product pages, blogs, reviews, videos, and payment pages at one go.
7. Dynamic Pages
Pages with bright and colorful content can surely impress. Creative blogs, videos, original and rich images, animations, GIFs can spice it up!
8. Customer Support
This is very vital for e-commerce website design. Delay in product delivery, defective product, payment decline are some of the common issues. Don’t forget to have a detailed page on this. If possible, it must have email support, contact numbers, and even AI-powered chatbots (only if your budget suits). Also, don’t forget to share service center details on each product page.
9. Multiple Payment Options
Keep multiple and secure payment options. The e-commerce web design must be compliant with all security measures. Use only trusted online payment options.
10. Mobile-friendly/Responsive
Last but not least, ensure that your e-commerce website design is compatible on mobile devices too.
Let’s Wrap Up on E-commerce Website Design
E-commerce websites need to be robust and creative and pull the maximum audience. It is like a shop presenting its product in every possible way but creatively and online.
A well-planned website can help one become a millionaire or billionaire. On the other hand, a slow and cluttered e-commerce website design can help you lose at least 7% of conversions each day!
Hence, professional help will not hurt if you are clear with your business goals. If you plan to have a website soon, visit this best eCommerce web design company once and avail yourself of the free trial!
Also, share your comments on this topic, happy reading!
