A big percentage of SEO professionals admit that link-building is one of the most effective tactics to incorporate into your marketing strategy. If you have been using SEO in your marketing campaigns, then you already understand the importance of backlinks when it comes to ranking organically in popular search engines. It is an indication that your website is credible and trustworthy.
Backlinks are usually created when a third party links back to your site or blog. When other websites link back to yours for further information, it gives Google the impression that your website is authoritative. For you to rank high on google search engine results, you need a strong backlinking strategy. Below Are 6 Strategies to Help You Gain Backlinks for Your Site
1. Write Sharable Content
Content is king when it comes to generating backlinks. If your content is not generating traffic, then it means no one is backlinking to it. That’s probably why approximately 90% of websites don’t have traffic.
As such, most marketers have resorted to creating content specifically meant to attract backlinks. According to SEO experts, there are proven types of content that attract backlinks. They include:
- Thought leadership pieces and expert interviews
- Stories supported by original data
- Ultimate guides to niche topics
2. Build Broken Links
This backlink tactic is not very popular but is a great strategy that undercuts your competition. The objective of this strategy is to find to search for links in your industry that no longer work and generate replacement content for the broken resources. What you need to do is target broken links on your competitor’s websites. There are several broken link checker tools you can use to conduct this job such as those offered by Ahref.
The backlink checker tool will all the websites that backlink to the broken resource. Your work will then be to create content that substitutes the content in the original link and reaches out to all those websites to offer a replacement.
3. PR-driven Outreach
At first, you may not think that SEO has anything to do with public relations. But as far as acquiring backlinks is concerned, building public relations is a great tactic to get things done. The best way to get started is to connect with people in your industry as well as those in the publishing industry. This however doesn’t mean contacting everyone in your LinkedIn network asking for backlinks.
You have to establish genuine and long-lasting relations. Take advantage of social media to build a brand for your business and thought leaders.
4. Write Guest Posts
Guest posting is another great backlink strategy. It is estimated that about 70% of SEO companies and professionals use guest posts to build backlinks. The good thing about backlinks is that they not only help in building backlinks but also help you establish yourself as an authority in your subject area or industry.
Additionally, you can seek help from professional SEO services who can help build your backlink profile, as well as other recommendations to improve your website for user experience and gain more visibility on the SERPs.
5. Link exchanges
A good number of SEO professionals exchange links as a way of boosting their backlinking strategies. It’s kind of a tit-for-tat strategy where you scratch the back of another person and they also scratch yours. This tactic is straightforward. All you need is to get a list of complementary websites with the same type of audience as you but are not in direct competition. For instance, if you are a software company offering IT solutions, you can exchange links with another software company offering complementary services. You can write to them directly to provide a backlink to content on their websites and vice versa.
6. Reclaim Lost Links
You don’t have to keep reinventing the wheel to maintain your website’s domain authority. One simple way to realize some quick gains is by auditing your website to find lost links. It’s not an easy job to create authoritative links and losing them can be frustrating. But the good news is that such links can easily be recovered. There are several reasons why your links are getting lost.
The linking page may have been redirected, unpublished or the author may have deliberately removed it no matter the reason, it is your duty to get them back as quickly as possible. You can use tools like SEMrush and Ahrefs to know which links have been lost and for what reason.
Closing Thoughts
There’s no trick or magic bullet that is going to improve your website’s backlinking profile overnight. The best option is to try and mix both short-term and long-term strategies.
