If you feel cold calling is an overwhelming process, you aren’t alone. You may feel nervous about calling a stranger or being afraid of rejection. Also, keep in mind, you can’t expect good results from cold calling if you dial wrong numbers or still working with your outdated database.
So, what’s the best solution to reach the right prospects? You can rely on a lead prospecting engine like LeadZen.ai to perform criteria-based searches and find prospects or company contacts in real-time from verified sources and data.
It is obvious that you can’t just manually find anyone’s phone number, email address, and other details online or depend on mutual references to establish a network. And that’s where such tools combined with effective marketing tactics can drive significant results, helping you to narrow down your target audience and turning those leads into active sales.
Accurate Contact Information Matters for Producing Leads
Not all databases are equal, many may contain incomplete, incorrect, or obsolete data and don’t match your industry. You can’t search contact info on Google randomly and also, you wouldn’t know if the data is accurate and how will it respond. An unstructured and outdated database cannot help you to find company’s or prospects’ information.
Whether you run an email marketing campaign or cold call potential prospects, accurate and verified contact information is important. You will need phone numbers, emails, and other info to pitch your offerings and turn those leads into a loyal tribe of consumers.
Thinking about how to acquire someone’s phone number? How to drive quality leads? Well, don’t waste ample time and energy to find phone numbers, all you need is the right tool and tactics.
Proven Cold Calling Tips and Techniques
- Pre-Call Practices
- Focus on the Right Prospects
Cold calling is a complicated job. You can’t simply pick up the phone, call your prospects and get them on board. There is a lot to do before closing hot leads and letting them respond to your approach.
- Good Research
Firstly, you need to gather some crucial details, such as prospects’ phone numbers, email addresses, social media links, qualifications, designation, industry, location, etc. Asking such questions over the call can annoy your prospects, so use a lead prospecting engine to collect fully verified info from various sources and take the best step ahead.
- Establish a Goal
Make a clear, well-defined goal to keep your time and resources organized. Ask yourself a few questions:
- How to reach prospects?
- How to prepare an engaging script to achieve your goals?
- How many minutes do you need to engage the prospect over the phone?
- How to generate high-quality leads?
- Choose the Right Time
Carefully pick the time to call your prospects. Maintaining a call log to identify a perfect time to call your prospect can be really helpful. Things to consider before calling:
- Know the time difference, if any
- Decide an ideal time for your prospect
- Don’t call during busy hours, lunch breaks, or holidays
- During the Call
- Take Charge of the Call
While you have a vast knowledge of your prospect from the research, they have no idea of who they are interacting with. Keep the call and series of activities in a steady manner, without rushing into selling your product/ or service.
Salespeople can convince the prospect to agree on a meeting by highlighting the value of offerings you are bringing to them. The initial goal is to encourage them for a meeting and then close a final deal.
- Post-Call Analysis
- Evaluate the Calls
The process doesn’t end after you hang up the call. Now is the time to evaluate the calls based on approach, cold calling scripts, and the time/duration of the call. Make a note of these elements and prepare the best responses of prospects to boost your sales funnel.
Wrapping Up
With the right techniques and continuous practice, you can be a pro at cold calling. Up-to-date prospects and corporate contacts info is important to pitch your products/ or services to the right audience at the right time. And this is where LeadZen.ai, an AI-powered lead generation tool comes in handy.
This tool goes beyond data collection, wherein a smart data model can provide you with the relevant information and insight into qualified leads based on your goals. It allows you to extract phone numbers, emails, and other info from verified sources and data to develop a highly personalized communication approach for cold calling success.
