By Marisa Hochberg : https://www.youtube.com/watch?v=z1OgSJybo0Q
QR codes are great for conveying more information about a company or product in a less obtrusive way than can be done through traditional print advertising. They are also extremely popular at events, which makes them an excellent way for brands to promote their products and services within a small group of people’s social media feeds at the same time. Here are 5 ways you can use QR codes in your marketing campaign:
Display QR Codes on Your Website
You can display a QR code on your website using a special QR code reader app. This can be very helpful for people who are not very technologically advanced and want to see a QR code but don’t know how to read it. QR codes are very similar to images side by side with a QR barcode. The QR code reader can scan the code and return information such as the website address, the image URL, and even the description. You can also integrate the QR code into your website’s navigation. When a user lands on your website from a mobile device, the browser will automatically request the URL connected to the QR code. This way, your visitors can view your site without having to manually enter the URL.
Print Barcodes
If you are printing barcodes, you can use a special device that is designed to read barcodes. The device will send out a signal that is similar to the one emitted by a QR code. Using this device, you can create a printing workflow that is similar to printing an image. The only difference is that you are printing a sequence of characters instead of an image. To create a sequence of characters using a barcode printer, place the code in the window that is printed and scan it with the barcode reader. You can also use a mobile app that can scan a QR code and send the information to the printer.
Use QR Codes in eBooks and Video Content
You can integrate a QR code in your ebooks and video content to increase the amount of information that your reader is sent. When you embed a QR code in your video, the reader’s browser will automatically request the URL connected to the code. This way, your visitors can view your content without having to manually enter the URL.
Create Mobile Apps with QR Codes
If you want to offer your customers a way to get in touch with you, you can create a mobile app with a QR code. The mobile app could be used to make a purchase or subscription-based payments, track orders or sales, manage your contacts, or send texts and emails. To add a QR code to your app, first, create a .apk file with the necessary codes.
Promote Events with QR Codes
If you are promoting an event, you can create a special QR code that will track the attendance and create a map of the crowd surrounding the event. You can use this code to track how your brand is resonating at events and determine which events to include in the schedule.
Conclusion
QR codes are a quick and easy way for brands to deliver their products and services to large numbers of people through social media. They are also an excellent way for businesses to increase their social media presence and reach potential customers across all platforms. Brands need to understand the best way to use QR codes to maximize the potential of these codes.
