Making your event a success ultimately rests on your shoulders. This includes promoting the sale of event tickets. 40% of salespeople say that finding new prospects is the most challenging aspect of their work. These also include marketers selling event tickets.
Additionally, 36% of those polled claimed that closing the sale is the hardest part. Fortunately, there is a lot that modern event ticket sales methods can offer marketers. This includes how to enhance both of these crucial areas.
How To Boost The Sale Of Event Tickets?
Following are 5 simple ways to boost sale of event tickets online:
1. Utilize Drip Email Marketing
Sales grow by 20% on average for businesses using email drip programs. A fantastic long-term strategy is to nurture leads through a succession of automated and well-timed messages. Customers who have interacted with your brand consistently over time are 47% more likely to make larger purchases.
Therefore, email drip campaigns are a terrific way to sell out more quickly and effectively. This specially applies if you’re hosting a seminar with plenty of bells and whistles or an industry-wide conference. You can prepare your email list using the following:
- Contacts of prior event attendees
- Prospects found by your sales department
- Micro-influencers in the sector
2. The Easy Ways To Share On Social Media
Creating a Facebook profile and broadcasting your blog updates is only useful if you have a following. Instagram is a visual site, so reposting a tweet there won’t work well, and it’s just plain lazy.
The key takeaway is to succeed in social media. For that, you need to learn the peculiarities of each network and put your carefully thought-out plan into action. In addition to being cost-effective, posting PPC advertising on social media enables you to use targeted and retargeting techniques.
The impact of boosting ticket sales will be much greater. This is because titles that pique the interest of potential ticket purchasers is essential for PPC success. In addition, even if they don’t click on your advertisement, they might still share, like, or remark on it.
3. Spend A Little Money To Boost Twitter Interaction
Using Twitter’s advertising features can help you gain traction if you still need to get a sizable following there. The advertising platform on Twitter gives marketers for events a wide range of alternatives.
We advise making use of their Tweet Engagements campaign to boost engagement. Thanks to this campaign, your target audience will find sharing, retweeting, and favouriting your ad creatives very simple.
4. Leverage The Audience Of Your Speakers
This one is simple. Get in touch with your speakers in advance and ask them to spread their presentations on their social media accounts. Speaking engagements suggest that the individual has a sizable network that you can use for cross-promotion.
You can tag the speaker in your social media posts to encourage others to share. Keep track of the ticket sales they’re driving for you by giving them referral codes to use when promoting.
5. Post Event Materials To LinkedIn Groups
This is worth looking into, even though it only works for specific niche events. Imagine you’re in charge of a lead generation-focused marketing conference. You can find marketing groups on LinkedIn, some of which are focused on lead creation.
Depending on the size of your conference, these participants might be part of your target audience. LinkedIn may be a very powerful tool for promoting specialized events. Join the communities, provide useful information, and when the time is appropriate, post about your event.
When Should Tickets Go On Sale Online?
Sales of event tickets should start right away. Today’s consumers are more self-reliant than ever. They look for information and gain knowledge about a product or event as soon as it becomes accessible.
In reality, 19% of consumers desire a relationship with an event brand as soon as they become aware of it. Their research includes consulting their network and looking over your internet presence. Once they’re convinced, they’ll be ready to buy right away in a matter of hours.
