AI assistant bots have been in the market for quite some time now. So many platforms are using it and reaping its benefits. And the userbase is also getting addicted to the AI assistants, even beyond the old Alexa, Siri, and Google Assistant trio. And provided the ample amount of tasks an mobile app need to handle and the functionalities and campaigns they need to organise- so many software and sites need one such guide to help out the customers in the quickest way possible.
AI assistant is not a mandatory part of your app, but at times it can be the best decision you took for your app design and provide a whole new level of ease, safety and certainty to your customers.
Here are a few reasons having an AI assistant on your website will help you in your business-
A. It provides all-round support for your customers-
An AI assistant can always be helpful for first-time visitors to your mobile app or website. They might need help to navigate through your services and get some problems solved regarding their accounts or settings. Even after being well-acquainted with your site, they might face some errors, especially if a new update confuses them.
If you feel your users might feel the need at any point in your journey, you can install an AI assistant.
B. Direct payment option for easy conversion-
You can use the bots if you need to give a direct payment option to your users.
There can be so many cases where your users are asking for an alternative payment method- let’s say their payment is failing or they are not used to paying online through the usual steps. Your assistant can be their guiding stone in going through the process of payment they are looking for.
C. Nurture relationships with leads-
To make someone tap on your website icon to guide them to confirm their first order from you- is a journey. And any potential buyer needs regular nurturing and a robust support system. They need to feel your assistance and develop a bond of trust with your brand.
Your marketing, advertisements and collaboration might bring visitors to your mobile app or site. But they need some assurance that your product service or quality is top-notch, and you offer some guarantee or return policy for them.
Sure, your social media and branding can handle most of these. But your customers could still use some special attention.
E. Send personalized campaigns for specific events-
You might have figured out the pain points and aims of your audience perfectly. But that is only for the ideal customer persona you created. In reality, each person is very different with their unique experiences, needs and influences.
And setting up a personalized campaign for each of them is the best way to reach a vast audience.
Of course, it is impossible to analyze all the data and create individual campaigns manually. Hence, bots.
This can increase your turnover for specific events manifold without taking too much time and effort from you and create a lasting impression on your users.
F. You want to add more convenience to customers-
And lastly, even if you have sorted out all the aforementioned problems, trying to add a bit more convenience to your customers never goes to waste. They might not need to use your AI assistant thanks to your terrific UI/UX design and user journey- but knowing they can avail a bot whenever they need gives a good impression of your brand.
Shopping online is okay, but who would refuse the extra help from an assistant in a supermarket? It is the same for your service online.
Even if you are active on your email replies 24/7 and are prompt to help your customers out via calls, reaching out to help via an assistant bot is much easier and more convenient. It saves time, effort and a lot of uncertainty from your customers- you cannot deny that.
Cost-
If you are wondering whether setting up an AI assistant will fit your budget or not, we also have the estimates for you.
You can expect anywhere between $500 to $2500 to set up the AI bot by the best offshore software development companies. Also, you will need $50 to $500 per month to maintain the assistant for your whole agency. The exact amount will depend on the functionalities of your AI helper and many other factors.
Last words-
It is ultimately your take whether to opt for this assistant or not. Depending on your services, sector and software design, you might not need an assistant at all.
If you are unsure whether you should have one AI guide, you can drop a mail to our inbox. The top experts of our mobile application development services will guide you through your doubts and equip you to make the decision most suitable for you.
