Managing a business without knowing the right marketing strategy is like running in the dark without headlights. When it comes down to technology, online marketing can be done in endless ways but finding out the right way matters. While we can not refute the statement, choosing the wrong resource can waste time and cost money. Marketing technology varies from business to business. Therefore, it becomes a crucial point for business owners to understand the multitude of marketing strategies; Email marketing and marketing automation are the vital marketing strategies used by businesses worldwide.
Email and Website Behavior Tracking:
Marketing automation will guide you step by step and let you know the audience’s behaviour throughout the automation. From all the links they clicked, pages they visited, the eBooks they downloaded and the videos they watched. Marketing automation will capture the right kind of data for its users.
Email marketing will only show the percentage of the users who opened the mail and clicked on any links.
Single Path vs Customer-Oriented Messaging:
Marketing automation is indeed a lengthy process, but the automation works based on the user’s past interactions with the company. Automations will let you create campaigns and send emails to only the relevant users.
On the other hand, email marketing is also a long and tiring process. Still, even after so much time invested, your email will be sent to the entire data irrespective of whether it is relevant to them.
Revenue Attribution and Revenue Assumption:
A call to action and a customer becoming a buyer is the ultimate goal. Marketing automation lets the brand keep track of the users visiting, keep an eye on the full progress, and look out if the user finally becomes the buyer.
Email marketing will also let you put in a call to action but making sure that the deal is closed is out of the hands.
Dynamic Lead Scoring and Static Information:
How many of the customers are super active and are interested in the brand is the question that crosses the owner’s mind the most. But how can they keep track of it? Marketing automation provided by companies like mTalkz is the tool for your rescue, it will assign the value to the users and help segregate the data based on their statistics.
On the contrary, bulk Email marketing services will not be able to do that for the brand, as they will only have the information of the existing customers and not let you differentiate between a good lead or a bad lead.
Simple Automation and Intelligent Follow-Up:
A marketing automation tool will let the brand set different kinds of segmentation before sending out the information to the client, which will favour the brands to let them know the right kind of audience for different types of campaigns.
Email marketing will let the brand schedule bulk email, and the data will receive one email campaign irrespective of their interests. Now that you are well aware of the difference between Email Marketing and Marketing Automation, choose wisely and use the tools to your business’s full potential.
