Certifications in Digital Marketing That Are In Demand:
Which of the following items will make you sound better in a digital marketing interview?
‘I’m well-versed in digital marketing.’
Or
‘I am a digital marketer with certification!’
Obtaining a digital marketing certification today will not only increase your credibility, but it will also keep you up to date on current trends and provide the following advantages:
- Increase your employment value by becoming in-demand.
- Learn new marketing skills, tools, and tactics from experienced marketers.
- Learn how to run a successful online marketing campaign from a marketer’s perspective.
- Learn how to incorporate new initiatives into your brand/organization/campaign using the information you’ve gathered.
- Improve your multichannel marketing skills.
Free Digital Marketing Certifications, Courses, and Training to Help You Advance Your Career
A digital marketing certification can help you get started in the profession or advance your career chances. Are you interested in becoming certified? Take a look at some of the most popular certification courses to help you become an expert in your field:
1.[Free] Google Ads Certification
Almost every company nowadays is looking for digital marketers who can run effective Google Ads and PPC campaigns. In this scenario, learning the talent that can increase a company’s return on investment is critical.
As a result, this course has become one of the most popular Google certification courses among marketers. This certification is provided by Skillshop, and if you pass the exam, you will be recognised as a Google Ad Certified professional (valid for one year).
The following certificates are available through this programme:
- Certification for Google Ads Display (2.6 hours)
- Certification for Google Ads Search (3.7 hours)
- Measurement Certification for Google Ads (4.7 hours)
- Certification for Google Ads Video (4 hours)
- Certification for Shopping Ads (3.1 hours)
- Certification for Google Ads Apps (2.8 hours)
For whom is this course intended?
- a PPC expert
- Manager of digital marketing
- Considering a career in digital marketing?
- Consultant for hire
- Digital marketer working as a freelancer
2. Individual Qualification for Google Analytics (GAIQ) [Free]
Another common qualification that digital marketers should have on their résumé is this one. Google Analytics is a tool that practically every digital marketer uses on a daily basis to track traffic and website performance.
This certificate is valid for 12 months, after which it must be renewed by taking the exam once again. Taking this course and passing the exam shows that you have a basic understanding of Google Analytics.
For whom is this course intended?
- Marketers who work on the internet (beginners and mid-level managers)
- Entrepreneurs and professionals in the business world
- Students
- Authors of content
- Managers of revenue
- Heads of product
3. Hubspot Academy’s Inbound Certification Course [Free]
This course is designed for those who employ inbound marketing methods to attract visitors, convert maximum leads, convert them into customers, and delight them so they become repeat purchasers, according to Hubspot Academy. It begins with the principles of inbound marketing and progresses to world-class methods for comprehending the buyer’s journey in the workplace.
This course is not dependent on the HubSpot tool and consists of seven modules, 15 videos, and four quizzes that can be completed in about two hours.
For whom is this course intended?
- Beginners and recent graduates
- Professionals in Marketing
- Entrepreneurs who work in sales
4. HubSpot Academy’s Email Marketing [Free]
Another popular programme for which many marketers enrol up is the Email Marketing certification course. This interactive course teaches marketers how to harness the potential of email marketing, establish a solid email marketing strategy, and implement it. It covers 11 subjects in its 3+ hours of video content, including contact management, contract segmentation, email deliverability, email send analysis, and email testing, among others.
For whom is this course intended?
- Email marketers at the intermediate to advanced level
- Experts on the subject
- Managers of products
5. SEMrush’s [Free] SEO Fundamentals Certification Course
SEO is the most important part of any website, and every digital marketer should understand the basics of SEO. As a result, enrolling in SEMrush’s popular course will give you access to search engines’ inner workings.
For whom is this course intended?
- Beginners in SEO
- Executives in digital marketing
- Strategists for content
Certifications in Digital Marketing:
Eligibility
The nicest part about all of these digital marketing certifications is that they don’t have any set requirements for obtaining them. Any graduate with an interest in digital marketing can enrol in a certification programme to gain the necessary skills to begin working in the field. It makes no difference if you have a science or humanities degree; digital marketing is all about understanding the procedures and staying current with the industry’s latest strategies.
The Final Thought
Obtaining a digital marketing course is one of the most fashionable things a digital marketer can do in the year 2020. You’ll also have a higher chance of landing a job in this lucrative profession if you have a digital marketing certification.
