In this modern digital era, business growth strategies are ever evolving, and staying on top of the latest trends can prove to be quite a challenge. According to a leading branding agency in London, 38% of the users will stop reacting if your website layout is unattractive whereas there will be an improvement of up to 80% in your brand recognition by just changing the colour palette of your marketing materials.
Are you confident that your brand’s internal marketing team is up-to-date with ongoing digital marketing trends and strategies? At one point or another, every organisation requires the expert services of a brand design agency in Riyadh, or wherever city the company is based, yet there are still many companies that carry on ignoring the changing nature of marketing and pretend everything is business as usual, and in the long run end up regretting their decision.
Are you in need of help from a brand consultancy in London? The indications and signs are not always obvious, so in this blog, we have compiled a list of 10 reasons why you might want to consider working with one in your near future.
- Your strategic plan has run its course.
Every successful brand or business is guided by a year to year plan. Whether you have a 1 year plan or even a 5 year plan, eventually every strategy expires and is no longer relevant or applicable. This is the opportune moment for a branding agency to come in bringing expertise and a fresh approach to get you thinking, facilitate the debate, articulate the messages, and help you define the goals.
- Your current marketing strategy is not delivering good results.
Your company may have the best product within your industry, but if you are not marketing it or communicating effectively with your customers, you will not get the results that you want. It could be an issue of communicating through the wrong channels, or use of an unclear message. Whatever the reason you aren’t getting results, it may be difficult for you to find and effective solution on your own. Brand agencies not only have experience in developing the strategy but also in helping you get the message out there with current strategies that are tested and proven.
- Your brand is not standing out in a crowded marketplace.
The marketplace only gets more crowded year after year, with so many competing messages all clamoring to gran the consumer’s attention. The objective is no longer to be better than the rest, but rather to be different. If your business is based in the Middle East, working with a branding company in Dubai will discourage you from playing it safe. Branding agencies unleash their clients’ bold, brave, and brilliant side to help them stand out.
- Nobody can define who you do in a clear and consistent way.
There are an abundance of employees from organisations that cannot describe what their business does in under 30 seconds. If this is the case for your company, this is an indication that your brand proposition lacks clarity. If your employees can’t distinguish what you do, your customers definitely won’t be able to. As part of a strategic branding process, agencies will focus on the message before attempting to tackle the look and feel. If they don’t then they’re doing it wrong.
- Your brand identity has slipped beyond your control.
If the visual representation of your brand has gone astray because of a lack of consistency across different platforms, or due to an outgrown or dated identity, it is surely time to bring in help from experts. A brand agency will understand exactly how to rein in an existing brand, create one from scratch, or work with you to evolve one in line with your strategy, vision and values.
- Your brand name is not clear.
There are a number of rules associated with choosing a brand name. Very often you hear of organisations that have completely ignored these rules, or don’t know the rules at all and ended up creating something too clunky or too narrow. If your brand name is limiting your ambition or confusing your customers, it’s time to call a brand agency.
- Your business doesn’t stand for anything.
These days, businesses go beyond having an attractive logo and catchy tagline. This is because consumers are attracted to brands that have a clear vision, a personality, and a conscience. Your brand needs to have character. With the rise of corporate social responsibility and increased focus on accountability to consumers, your business needs to work out what it stands for.
- Your internal culture is not inspiring your workforce.
A strong external image needs to carry through with your business’ internal culture. If this is not the case then you cannot expect your workforce to be ambassadors of your brand. The result of staff not buying in to a brand’s values can be catastrophic. A brand agency will help you bring the brand to life internally through every stage of the employee journey.
- You are feeling out of touch with your customers.
Your customers should be the driving force of everything that you do as a brand. f you have ever felt that maybe your brand is no longer speaking the same language as your customers, then it is time you called a brand agency.
- You are being outperformed by the competition.
Every business needs to keep a watching eye on what their competition is doing. It happens often that businesses are so focussed on the bottom line that they miss out on new trends and end up getting left behind. Branding agencies have programmes that include audits and competitor/market research, to help you stay ahead.
Conclusion
If any of these scenarios apply to you and your business, now may be the time for you to level up your game and seek advice from a leading branding agency in your area
