Why you should use diaries and notebooks as marketing items
If you want to stand out in a world of digital information overload like ours and get top-of-mind in your field, the smartest thing to do is not to do what everyone else is doing (!)
Diary printing is one of the “secret weapons” that paper-based marketing provides you with.
Indeed, printing corporate planners will allow you to stand out in this confusing, fluid and changing environment that is so characteristic of today’s business world.
Diaries have a number of advantages as a marketing item that make them very interesting… let’s see them:
First of all, by using diaries as a basis for your marketing you will achieve:
Attract more attention from your target audience.
In an environment where all brands are oriented towards digital marketing actions, you are going to attract attention by printing notebooks and diaries: dare to be different!
Impact your future buyers
The impact of a well-designed and well-printed diary or notebook is spectacular.
Think that a diary or a corporate notebook is able to activate several senses at the same time: sight by means of the product’s design, touch and smell thanks to the texture and smell of the paper… all this results in an overall aesthetic sensation that is able to convey your company’s values using a physical object… neuromarketing studies highlight how important it is to activate as many senses as possible in order to influence the buyer’s mind.
Add value to your customers
Both diaries and notebooks are objects that have an undeniable practical utility: by using them as a marketing element you are not only advertising your brand but you are really adding value to your customers. And that is a fact that they will not forget at the time of making decisions.
To be remembered at the time of the purchase decision
Think of diaries and notebooks as objects many people use on a daily basis: diaries and notebooks are a part of their work environment, so your company logo and contact details will be visible and easily accessible to your potential customer throughout the year.
As a consequence of all of the above, you will have positioned yourself as “top-of-mind” in the minds of your buyers and therefore, at the moment of deciding on one brand or another, they will be more likely to choose yours.
