It’s becoming commonplace when discussing sweet goods in the bakery — consumers want to indulge, but they want high-quality products using real ingredients. And, an important caveat, they don’t want to spend an arm and a leg to get it especially when it comes to Amazing Cakes in Cork.
This is the case when it comes to dessert cakes. It is seen that consumers want premium indulgence at a fair price. They are looking for items they can bring to a special occasion that has eye appeal but is also affordable and high quality. People who offers bundt cakes — including Triple Chocolate, Zesty Lemon Burst, Strawberry Bliss and Party varieties — as well as crumb bundt cakes and loaf cakes are doing a great job.
Consumers are finding value in indulgent desserts found in in-store bakeries vs. boutique or neighbourhood bakeries and they’re still getting the quality they are looking for. Pastries and donut shops are ruling the market in Cork.
Make your cakes look the part
While consumers are putting more effort into finding quality dessert cakes with quality ingredients, the products in your bakery still have to catch the shopper’s eye. With packaged cakes, look for product with unique branding and solid packaging. For private label desserts, make sure the aesthetics of the product matches the quality.
The aesthetic of the product and its packaging is very important. People differentiate the product with signature icings and unique eye-catching branded packaging, which certainly helps the product stand out, and helps draw the shopper into the in-store bakery instead of just walking by. They find their desired cakes and designs in renowned pastries and donuts shop.
The ruling desserts
Desserts are often an impulse purchase. Once the consumer tries a good product and tastes the quality, it can end up on their weekly shopping list for years to come. By adding innovated items to a retailer’s cake offering, it is seen it as a great way to drive impulse purchasing and incremental sales. The trends on hybrid and classic items being brought back to the consumer.
There is never a bad time to take your finished products up a notch by pumping up the flavour. The new American palate is framed by an increasingly diverse public that is eager to try new flavours. The secret ingredient to a well-accepted product line is the ability to stay within the limits of your customers’ comfort zone and yet still push the limits of creativity.
Pumping up the flavour
Flavour is what we’re all about. Most cake shops that provide amazing cakes offer more than 30 flavours of purees, concentrates and blends. The flavours allow chefs and bakers to incorporate flavours that they couldn’t offer 10 years ago, like pink guava and passion fruit.
Cakes have continued to be the favourite choice of most gourmets and increasingly new flavours and designs are coming up on a regular basis.
