In today’s ultra-competitive market climate, it always pays to think outside the box if you want to have a good product. Or, to be more precise, on the package itself.
The advantages of appealing packaging design are undeniable. According to a recent survey, 72 percent of consumers believe that the design of a product’s packaging influences their decision to buy it.
With this in mind, we’ve put together a list of 5 ways packaging design can help your company.
Initial impressions
If a consumer receives a product from an online retailer or shops in a traditional brick-and-mortar venue, the packaging is likely to be the first thing they note about your product. Making a strong first impression is vital in this regard.
Furthermore, when a product’s packaging effectively captures the consumer’s interest, the probability that they will choose it over a competitor’s product rises. Genuinely unique packaging boxes is also much more likely to be posted on social media, greatly increasing the amount of visibility for your label.
Brand recognition
It’s one thing to get your product in front of the right people, but you also want to create a fun experience that promotes brand recognition. Since shoppers are more likely to recognize a brand with a clearly recognisable logo, distinctive font, and color scheme on every box, packaging can do wonders for brand awareness.
However, once you’ve developed your brand identity, resist the urge to change your distinctive logo or style. According to research, changing your brand consistency appears to elicit a negative response from your loyal customers.
Guaranteed security
What’s worse than hearing a customer complain about a product that arrived damaged? This not only reflects badly on your business, but it can also be costly if you have to substitute many items on a regular basis.
Custom packaging solutions, luckily, are available to ensure optimum security when shipping your goods. Protective packaging that has been specially crafted will give you peace of mind that your goods will not be damaged during transit.
Distinctiveness
Standing out from the competition is important if you want to outsell them. Packaging and custom boxes can be excellent tools for differentiating yourself from rivals, particularly if you operate in a competitive market.
Here are a few fast tips to help you gain a competitive advantage:
- Make use of eco-friendly packaging.
- Use terms that evoke intense emotions.
- Build reusable packaging.
- Experiment with various high-quality materials.
- Choose an elegant minimalist style.
- Have an unforgettable unboxing experience
Perceived worth
Brand packaging that is well-designed is an excellent way to boost the perceived value of your product. When you successfully entice a consumer with cleverly crafted packaging the evokes a specific emotion, that customer is more likely to appreciate your product more highly.
In other words, appealing product packaging helps you to sell your goods at a higher price point without causing customers to perceive them as overpriced. This is a perfect way to maximize your profit without actually increasing your revenue.
In conclusion
As you can see, packaging design makes a big difference for any company. If you want your next product launch to be a surefire success, spend some time designing a beautiful kit that will attract people’s attention. You will not be dissatisfied!
Also check a product: Custom Beard Oil Boxes
