Search engine optimization is a process where it increases the quantity of the website’s traffic and increases the site’s visibility. SEO marketing is defined by the increase in the rankings of a website on the unpaid results in the search engines. SEO is not inclusive of any traffic or visitors that came from paid ads.
SEO can target various kinds of searches. SEO involves anything related to organic searches such as academic search, video search, image search, industry-specific vertical search, and news search. Website optimization includes adding content, editing existing content, and modifying tags. The site is needed to increase its relevance by adding relevant keywords and indexing the website on search engines. SEO also delves into backlinking where other sites link back to the website, increasing its authority.
Benefits of SEO
Helps Build Brand Awareness
If a website is not seen on the top results, it could give users an idea that the business or website is not an established entity in the industry. Having the website at the bottom of search engine results could give the idea that the business or website is not a major industry player. Being at the top of the search results would mean that more people will see the website, allowing users to get familiar with the brand or the website.
Lead Generation
Inbound marketing is one of the most effective sources of leads for various types of businesses. Inbound marketing includes SEO, content marketing, and social media. Through the legitimate implementation of SEO activities, businesses can gain potential leads that can be nurtured through a funnel that can be converted into a paying customer.
Higher Chances of Close Rates
SEO achieves high close rates compared to the outbound form of marketing. Cold leads or outbound prospecting have a lower conversion rate. The reason for a higher conversion rate for SEO is because a potential customer is making actual research and putting keywords relevant to the service or product offered by a business. People doing their research already have set a goal in their minds.
Gain Market Share
If the website ranks high on the search engines, it can give an idea that the website is a popular business or brand. Higher ranking would also mean that there is a tendency that more internet users will see the website. Those users can be potential leads that can turn into customers. Due to the visibility on search engines, the website will gain more familiarity with users.
Makes People Aware of a Physical Location For the Business
Local SEO can help people gain knowledge of a nearby store or office location. If they are searching for a certain product or service with a location in mind, local optimization will give them insight that there is a physical store for the business. There is a high tendency that customers might visit a local shop once they recognize it from their search results. A lot of shoppers do their research first before proceeding to visit the store. This is a major advantage that a business can have over its competitors.
Enhanced User Experience
A website must always provide relevant information and content to its audience. The site must be easy to navigate so that it can maximize the user experience. SEO addresses these factors that will enable the website to gain a good reputation when it comes to user experience.
Aid in Increasing Social Media Followers
Social media is a powerful tool to use to increase engagement and attract more leads. SEO can be very helpful in increasing followers and engagement on social media. If the business is found on the first page of a search engine, more people will get to know the business. Even if a person sees a business online, they might not go to the brand’s social media account immediately. Nonetheless, since the person already interacted with the brand’s website through SEO, the algorithm can be helpful as the social media platform and the search engine can determine the person’s interests. The ads might show up on the person’s account once again. Due to the name recall, he or she will be inclined to check out the brand’s social media page.
SEO marketing opens a lot of opportunities for a brand to reach a wider audience who are already interested in the brand due to the keywords they used on their queries. Using SEO strategically can help a business have an advantage over its competition. SEO will establish a site’s presence to gain leads, attract quality traffic, and bring more possible customers.
