Video marketing in Singapore is no longer for the huge players, alone. With technology becoming easily accessible, marketing approaches have also evolved. But the fact remains that consumers are highly visual beings.
Think about which you would prefer – a 5-minute read or a 5-minute video? Chances are high you’re choosing the latter. That’s one proof of the power of video production for businesses.
If you’re still on the fence, here are more reasons to consider B2B video production in Singapore.
1.Fast and effective.
Your prospects are composed of business owners, executives, and decision-makers who often run on busy schedules. Videos offer a great way to present your offers in a way that’s easy to digest, which makes it perfect for someone who’s always on the go.
2.Attention-grabbing.
Consumers have very low attention spans. And it can be hard to capture their attention with the number of emails and messages they’re receiving daily. If you are to send a text and video version of a campaign, chances are executives will choose the video as it’s easier to consume. Using B2B video production in SG also gives you an advantage if your products and services are more impactful when presented with the use of visuals. Combining both written copy and video in a single content can also help increase your click-through rates.
3.Shareable.
While content links are also easily shareable, links to videos are more ideal to be passed on to decision-makers. People who are having a hard time explaining concepts to their colleagues can simply share the video. It’s a lot faster and easier. You also help your audience make a decision more quickly as they no longer need further explanation. If the B2B video production in Singapore is done right, you can turn prospective clients into supporters in no time. If anything, almost everyone owns a smartphone with access to the Internet and can watch videos at any time with ease.
4.Search engine friendly.
If you’re looking to increase organic visits to your website or social pages, using B2B video production can help. News of engaging video content spread fast. This means increased visibility for your business. The more people seeing your videos, the more chances you have of promoting your products or services for free. As more consumers come to get to know more about you, that also translates to more potential clients.
5.Increases trust and credibility.
Using videos allows you to educate, entertain, and connect with your prospects. It helps you establish a personality for your brand and hence, earn the trust of your viewers. Once viewers see you as credible and trustworthy, it’ll be easier to turn them into clients and promoters of your brand.
B2B videos are practical and convenient. They can help grow your business at a rate a lot faster than written content can. But, of course, that still lies in the quality of your videos. That’s why it’s crucial to take the time to conceptualize and produce them. It’s also a great idea to partner with a professional B2B video production company in Singapore to reduce risks and draw positive results.
