Today, social media networks and messaging apps have changed the way we communicate, and that’s why there is an urgent need for businesses to adopt these innovative yet instant messaging technologies to reach their audiences.
In this article, we are going to tell what kind of benefits WhatsApp offers organizations and some tips on planning and growing business via WhatsApp.
Why should businesses use WhatsApp for their business?
Using WhatsApp for business purposes will enable brands to engage and relate to their consumers by using an instant messaging service they are familiar with. Brands can easily form rich content and send it to consumers by even attaching images, gifs, product brochures, and much more. Via WhatsApp businesses can take their customer support system to the next level.
WhatsApp Business is a free app and one can download it on Android and iPhone and also desktop. It is just like a basic WhatsApp Messenger. Businesses can use all the features that consumers have been using on the app during their daily lives. It was mainly introduced to target small and medium-sized businesses, although larger companies are also taking advantage of the communication platform for various purposes.
Some of the features WhatsApp offers to businesses are:
- Messaging app to quickly respond to consumers.
- A business profile that includes essential information, such as a company’s address, phone number, email, and website.
- A wealth of statistics and insights, including those which will tell businesses how many messages were successfully sent, delivered, and read.
Some of the advantages of using WhatsApp Business API:
One of the main advantages of using WhatsApp for business is that currently, it’s free. WhatsApp delivers a seamless consumer experience that allows businesses to share rich content with their clients and consumers, such as images, videos, and much more.
Below are some of the ways WhatsApp can bring a new edge to the consumer journey:
- Connecting with consumers on a platform they already use personally and understand while also swiftly offering innumerable consumer support.
- Keep clients and consumers in the loop by sharing essential reminders, updates, notifications, or any other kind of change, driving the needed consumer support offering.
- Easily send out delivery reminders, bookings, orders, and appointment setting.
- Keep consumers engaged by sending out rich content such as videos, images or even create a catalogue to showcase the products/services.
We hope this article has given some useful information on some of the benefits of including fast, instant and content-rich messaging into business customer support and marketing strategies.
Leverage the power of this flexible and data-rich app to bring insights about the consumers while allowing businesses to respond to them instantly. Get WhatsApp Business API pricing now!
