Digital Marketing is a term in which we do promotion through different digital channels. With the help of digital marketing, we can get more leads and can make any type of business more successful.

If you want to do digital marketing of your business then first of all you should know what is it actually and how can we apply it. In this term, we do apply some techniques for the promotion of our website or product.

In Digital Marketing there is a term which we call SEO (search engine optimization). It’s a free technique to get real organic traffic. It is like 2 types 1st one is On-Page SEO and another one is Off-Page SEO.

Let’s discuss in detail On-page and Off-page SEO.

On-Page SEO: On-page SEO is a process that we apply to our website. In this technique, we cover some important factors like:

  • Url optimization: keywords should be in the URL of the website
  • Title and description optimization: title length should be optimized and SEO friendly (60 char, 160 char)
  • Domain optimization: TLD should be optimized according to our business profile.
  • Heading tag optimization: heading tag should be in the proper tree structure.
  • Images optimization: Keyword should be there in the ALT tag
  • LSI keyword optimization: There should be proper utilization of LSI keywords in the content.
  • Internal Linking optimization: All pages should be connecting with perfect internal linking.
  • External Linking optimization: There should be hyperlinking of high DA, PA sites.
  • Site loading speed optimization: Site speed should be very fast according to google algorithm.
  • Webmaster and Analytics Integration: webmaster code should be attached to the website’s header.
  • Fix broken links
  • UI Responsive optimization: The website should be responsive and attractive.
  • Content Optimization: the content length should be 1500+ words and properly optimized according to the Google algorithm.

So these are some important points regarding On-Page SEO. You can full fill in all the guidelines of Google to put these points on your website.

Now let’s go to the next technique which we call Off-page SEO

In this technique, we work out the site of the website. We make good quality backlinks in this segment. We find high authority website and drop our relevant page link there. When Google sees that our website is getting link juice from trusted website domains then google gives us a high rank.

There are a lot of activities in off-page SEO you can apply in your off-page SEO optimization technique.

  • Use Google My Business
  • Creating Shareable Content
  • Contribute as Guest Author
  • Influencer Outreach
  • Social Media Engagement
  • Forum Submission
  • Social Bookmarking
  • Blog Directory Submission
  • Question and Answer
  • Article Submission
  • Video Submission
  • Image Submission
  • Document Sharing
  • Infographics Submission
  • Press Release
  • Web2.0 Submission

So we have discussed all the major factors of on-page SEO and off-page SEO. If you are getting any problems with your SEO then you can contact me. You should apply this for your business mobile app but before you have to develop a mobile app for your online business. It will explore your business guarantee. SO it was all about digital marketing. If you have any doubt then feel free to ask me.