Web design involves many skills and knowledge, which depend on the designer.
Web developers and web designers tend to get confused and pass as one, but both profiles fulfill different functions and are important to be able to make your website work as well as possible, standing out from the rest.
Having one or more in your company guarantees that they are focused only on your project – unlike freelancers – and that they have a clearer idea of the corporate image you want to convey and thus achieve a professional website. The best information about Miami Web Design.
Another advantage is that by having more knowledge about the product or service you offer, they can ensure that the efficiency of the projects is not only in the short and medium-term but also focused on the long term.
In addition, the need to be able to apply immediate solutions to any unforeseen event that arises is covered by having a plant web developer.
We tell you a little more in detail about the differences between a web developer and a web designer.
Web developer
A web developer —or web developer— is in charge of programming functions and generating online applications for the website.
He focuses on features, content management systems, and is more familiar with the programming language that may be required.
Web designer
The web designer – or web designer – is in charge of the appearance of the site and among his functions is to determine the design, color range, and style of the site.
Both web design and web development are important and necessary for your site to be effective and stand out from the rest of the pages on the internet.
As we already explained, website creation and design is a process that requires time and planning, so more than one person can participate.
The foregoing will depend on whether the project has certain requirements that require the presence of several people to develop a part of the project.
However, today you can find designers who specialize in doing this whole process. They are in charge of making ideas materialize.
The main role of a web designer is to find the perfect balance between the aesthetics and functionality of the site you are creating.
Web design elements
It sounds almost utopian, but yes, with an optimized and well-designed website it is possible to generate more sales. Remember that it is the cover letter of your company.
And to do so, we recommend that you follow these tips that are also part of web design trends: the in and the out.
1. Charging time
With so many options to choose from, getting the attention of a lead is a great achievement, however, it will be of no use if your site is slow and takes more than 30 seconds to open.
Nobody likes to wait, especially when they have other options at hand. So one of the first things to consider when designing your site is that the loading time is less.
Take care of the weight of the images and the integrations you make so that your site decreases its bounce rate.
2. Usability
Here we mean that no matter who accesses your site, the user can understand how it is organized and how it works. This will prevent you from getting frustrated and abandoning you because you can’t find what you’re looking for.
That is why A / B tests are very important because they will allow you to know what works and what does not, in order to make timely optimizations and improve the user experience.
3. Readability
One of the most important points of web design is that first of all it must be legible.
By this, we mean that the elements that make it up, for example, the colors of the different sections, must be friendly and not tire the reader’s eyes. Otherwise, it could increase the churn rate.
In recent years, minimalism has taken over web design trends, especially those that use it as a background to maximize readability for the user and for search engine spiders.
In this aspect, typography is also very important. Maybe the color of your site and the structure are very good and easy to understand, but if the typography is illegible it will not work either.
Also, when it comes to a very long section or blog content, you should avoid very long paragraphs because it can seem heavy and discourage the user from finishing the reading.
Also think about the different types of devices – cell phone, tablet, pc or laptop – from which they can read you and make sure your site is functional in all.
