E-commerce businesses can increase productivity and attract and engage more customers across the world by adopting mobile app technology. It is one of the most idealistic approaches that strategically help drive more traffic and increases your ROI. Investing in e-commerce mobile app development is one smart move with ample benefits for both businesses and customers.
Today, consumers are really fascinated by the idea of shopping on mobile applications and always look for exciting features it has to offer. Shopping anytime, anywhere with a wide range of options is what e-commerce businesses can offer to their customers in the form of mobile applications.
Let’s have a look at other obvious benefits of developing an e-commerce mobile app before we jump to the factors affecting its cost.
The Benefits of E-Commerce Mobile Application Development
- Having a mobile app for your e-commerce business makes it convenient for consumers to quickly search for what they are looking for. This is one of the best ways to increase customer satisfaction.
- E-commerce Mobile apps will give you a competitive edge over other e-commerce businesses. When customers are confused between shopping from your website, and a competitor’s, a mobile app will draw their attention and compel them to buy from you.
- Statistics show that customers browse more products on mobile apps than on any e-commerce website. Moreover, there are more products in the cart and an increase in purchases while using mobile apps.
- With a mobile app, companies can attract and retain customers by sending them to push notifications directly onto their smartphones. Thus it helps increase the conversion rate.
- An e-commerce app can be a great tool to obtain detailed insights and analytical reports that will help businesses to increase sales and productivity.
- Mobile apps help to increase brand trust and loyalty. By sending offers, rewards, and discounts, companies can make the customers stay connected with their business for a long time.
- E-commerce mobile apps load faster as compared to e-commerce websites. This is a significant advantage for customers. A user-friendly design and the best UI/UX features on a mobile app will help increase customer engagement.
What are the factors affecting the cost of an E-commerce App?
- E-commerce App platform: There are various platforms that you can choose from to reach a larger number of users. The two major platforms used today are Android and iOS, and the app development cost varies based on the type of platform you choose.
- App design: The Cost of an Ecommerce App is majorly affected by the kind of design you choose to attract your customers. Though adding attractive design elements can add up to the cost but will give a pleasant experience to your customers.
- E-commerce App size: The Cost of your mobile app depends on the overall size of the app and the features and functionalities involved.
- App Development: This is when the coding comes into action. The cost of e-commerce app development can vary based on the number of developers you hire and also their expertise.
- E-commerce App features: The in-app features like add to cart, wishlist, payment gateways, geofencing, push notifications, order tracking, and a lot more affect the overall cost of an e-commerce mobile app.
- App Maintenance: Android and Apple both update their operating systems over a period of time. Regular updates and maintenance are required to make sure that your e-commerce app runs smoothly all the time. Thus, there are maintenance costs involved that will add up to the overall expense of your mobile app development.
Conclusion
Apart from the points mentioned above, there are many other factors involved, like the overall time taken to develop the app, the level of complexity involved, and the type of business model.
With so many factors coming into action, the cost involved to develop a basic e-commerce app can range anywhere from $10,000 and $40,000. This cost can go up to $ 1,00,000 or even more, depending on the features and functionalities you choose to incorporate.
