If we talk about the influence of good mannequin names on store sales, it is greater than many people think. Although at first glance, there is no relationship between the mannequin’s name and sales, in fact, these two elements are directly related. The more innovative and creative the name, the more likely it is to attract more potential customers. Read on to learn about the 4 benefits of naming commercial mannequins.
1. Attract more shop visitors
Believe it or not, the name of the mannequin head model has a big influence on whether you like the clothes shown above. This name makes it easier for people to identify with the mannequin and establish a relationship and trust with it. As an example, let’s take two mannequins selling women’s tennis clothes as an example. The name of the first mannequin is Serena, and the second is B3800. Which one do you think will be more popular with store visitors? Obviously, the doll named after the famous tennis player Serena Williams is more attractive because people will match the clothes displayed on the doll to Serena. Linked to success. The second name has terrible market potential because it has no content, just a collection of random letters and numbers that people simply cannot recognize.
2. Increase sales
Not only do people like to see mannequins named Serena, Terminator or Stallone, but they also want to try on their clothes and feel the success and power of celebrities and movie heroes from their skins. So, by naming good models, you can get more people to buy your clothes. Just make sure you give the model a relevant and contextual name so that it matches the type of clothes it sells. For example, if the name of the mannequin selling teenage clothing is Arnold, it is difficult for young customers to be impressed by the name because they have other heroes. Arnold is a good name for mannequins that sell fitness equipment. To find out which name is best for a certain type of clothing, ask yourself who wears it and which heroes these people identify with. Choose an iconic character that everyone knows, and make sure that the character’s style is consistent with the clothes you sell.
3. Arouse fun
Give the mannequin a name and you can make a story around it. So when people approach the doll, they will dive into that story, discuss it happily, make jokes, and appreciate the clothes it displays. Allowing people to spend more time around the dummy will increase the chances of hesitant customers eventually buying the dress. Interesting names and positive atmosphere will make visitors reconsider and persuade them to buy. Those who enter the store just to watch may also be stimulated by the fun around the mannequins and become buyers. How about a mannequin called F34JK? Will it be so interesting? Will there be a story behind it? Of course not. Therefore, people will spend less time in it and less temptation to buy clothes unless they are really beautiful and fashionable.
4. Better organization
Giving a good name to the mannequin also has an organizational purpose. It can help you categorize the types of clothes sold by the model. Arnold always sells sportswear, Bond always sells formal wear, and Torreto is the boss of the casual wear department. This helps you maintain the best trajectory of your mannequins, especially when they are all the same size and color.
Bottom line
If you are looking for effective marketing strategies to increase the sales of your fashion store, the name of a good mannequin can be one. The name makes the doll more attractive to potential customers because they find the dummy is easier to recognize. By establishing a relationship between virtual customers and potential customers, you can ensure that sales rise and old customers remain loyal. These names can also prompt viewers and hesitant people to finally buy. These people are stimulated by the interesting atmosphere of the mannequin and the story it tells, which makes people spend more time around it.
