Marketing today is no easy job; having a fair look at the competition today; a company or brand must apply all the tactics in their marketing strategy to stand out.

Although there are many ways to advertise a product, however videos and images still hold the throne for being the best of best. But who’s the best between both of these?

Well, this article will talk about how video ads are better than static image ads, so let’s dive straight into that.

Video Or Image Ads; Which One Performs Better?

Even though images are a great way to advertise a brand, videos are best for converting the audience into consumers. So technically, when we talk about bringing in the actual results’ Revenue’, videos are the real king. This, too, has statistical backing behind it. According to the stats, more than 75% of the users are likely to buy a product once they’ve seen a video about it.

So if you want to ensure that your brand gets the right kind of engagement, you should hire an explainer video company to make an explainer video for your products.

Here’s why video ads are best for bringing in more results.

Videos Help You Convey A Clear Message

When you compare textual ads, image ads, and video ads, you can quickly guess that video ads have a significant advantage over both competitors when conveying the brand message.

This is because when you explain your product via a video, your audience pays attention to it. In contrast, when we talk about image-based ads, there’s a high chance that your audience will scroll past through it and forget about it.

One of the most significant advantages of video ads over image ads is that you can answer your audience’s queries more compellingly, which you can’t achieve with images.

Videos Are More Engaging

It is safe to say that videos are more engaging than any other piece of content, let alone images. According to the stats, more than 60% of marketers claim that videos have driven more conversions than any other content type. That’s not all; when you talk about Instagram marketing, video ads are considered three times more engaging than sponsored images.

Therefore, if you manage to keep your video under 60 seconds with relevant content, it is safe to say that you are most likely to earn more engagement.

Videos Build Up The Trust Factor

When it comes to marketing, the trust factor has a critical role. Let’s take an example of yourself: Would you ever prefer purchasing from a source you don’t know about? Not. This is the case with your consumers as well. People are more likely to buy from a source that they trust. This is where the magic of explainer videos come in. Video ads trigger an essence of emotion, which is exactly what your need for getting more conversion. Since you relate with your audience by expressing their problems, they are more likely to pay attention to your video than other competitors.

These were some reasons why video ads are better than static image ads.