Video marketing is an effective way to engage with your audience. Interactive videos are the next step in video marketing, and they’re becoming more popular as people adapt to new technology. Interactive videos allow viewers to click at any point on the screen and take different paths through the story. Interactive video isn’t just for entertainment; it can be used for education purposes too!
Interactive videos are easy for users to consume because they keep people on your page longer than static posts would. Interactive video boosts SEO by providing a better user experience that keeps viewers engaged with their content longer than other forms of content do. Interactive Video also makes it easier for you to share across multiple platforms like Facebook, Instagram, Twitter etc., which has led 74% of marketers to say Interactive Video is more effective at generating leads than static posts.
However, Interactive Videos are not just for entertainment; they can also be used as an educational tool too! Interactive videos allow viewers to click on any point and take a different path through the story. Interactive video isn’t only helpful when it comes to entertainment; Interactive Video is a great way to educate your viewers. The interactive video also makes it easier for you to share across multiple platforms like Facebook, Instagram and Twitter which has led 74% of marketers to say Interactive Video is more effective at generating leads than static posts.
Interactive videos are interactive, innovative, personalized, and ideal for boosting any business. Because it allows users to select what information they want to see and when they want to view it, 43 percent of customers choose interactive video material over other sorts of video content.
Adding interactive elements to marketing and sales videos may boost interaction by enticing viewers with buttons, hotspots, questions, and forms to:
Qualify leads: Allow your visitors to interact with you in order to have a more personal connection. Use questions and actions to engage them in the conversation.
Digitize the sales process: Interest-based targeting allows you to take note of the information and move contacts through the funnel based on their interests.
Educate customers and prospects: To increase engagement, deeper learning, and verification of completion and comprehension, use training films and demonstrations.
Your content needs to be interactive and engaging. Video marketing is the perfect way to do this because it allows you to engage your audience with a mix of informative, entertaining, or educational videos that are tailored for their specific interests. This means video can create buy-in with customers on what they want in just one viewing—something that simply reading an article or watching text cannot accomplish without multiple exposures. The more time people spend consuming your content online, the better chance there is for conversion through purchase, subscription, download, etc. So why not try using video?
