Current state & future of IPTV
IPTV has been on a continuous growth path in the last few years. The total number of worldwide IPTV subscribers has now passed the 130 million mark. The net additions of six million subscribers are the highest in last 24 months to end-2015. They were boosted to a large extent by the usual suspects such as China, which saw 3.7 million new IPTV subscribers sign up in Q4 2015.
Global IPTV Trends
Europe and Asia are the leading territories in terms of the overall number of subscribers. But in terms of service revenues, Europe and North America generate a larger share of global revenue, due to very low average revenue per user (ARPU) in China and India, the fastest growing (and ultimately, the biggest markets) is Asia.
According to a report by Zion Market Research, the global IPTV market is expected to grow at a CAGR of around 18.01% to make USD 93.59 billion in 2021 from around USD 34.67 billion in 2015, between 2016 and 2021. Another report by Transparency Market Research predicts revenues will reach $79.38 billion by 2020 compared with $24.94 billion in 2013, growing at a solid compound annual rate of 18.1%.
IPTV gains in market share will be largely at the expense of cable, with satellite holding up quite well. Indeed satellite platforms actually gain from IPTV growth as they feed channels to the headends for distribution across the terrestrial fixed broadband infrastructure.
IPTV networks are available in countries including Russia, Great Britain, Canada, France, Belgium, India, Germany, China, Sweden and even the Dominican Republic, according to this list of global IPTV providers obtained from Reddit.
Although there are global players providing IPTV service fuelling its growth, we observe a shift in IPTV usage and believe that viewing habits will transition more towards OTT and SVOD as services like Netflix and Hulu as part ongoing trend.
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Apart from transmitting classic TV channels, the following interactive services are also provided by 4K / Ultra HD TV Channels & VODs:
1) Video on Demand: Individual delivery of video content to a subscriber. It allows users to watch any movie from the VoD server’s media library.
2) Near Video on Demand: It is a pay-per-view video service intended for multiple users subscribed to nVoD service. The content broadcasting schedule is compiled beforehand and subscribers can look at the schedule and watch content according to their interest.
3) Time-shifted TV: Time-shifted TV lets subscribers view live broadcasts later so they can playback and resume at their convenience. Rewind option is also provided for TV programs
4) TV on Demand (TVoD): Selected TV channels are recorded so they can be viewed whenever convenient.
5) Live Television: with or without interactivity added to currently broadcasted TV shows.
