As of November 2021, there are 26,366 fintech startups in the world. Subsequently, there is a growing demand for good financial services web design among such businesses.
Various financial services websites like – financial news, banking, online stock trading, etc., have made our lives easy. You can easily find information on loans, insurance, pay premiums, and transfer money online.
But it is also true that many such businesses often fall short. If your financial services web design is such that it takes more than 3 seconds to load and is also cluttered, you will lose the race. Hence the need for a good UI and fast website to offer the best services to customers.
So, which are the best financial services websites to follow? We have shared the list along with their notable features below.
Let’s read on!
List of 9 Top Financial Services Web Designs to Watch Out For!
Here is the list of the top 9 financial services web designs and their features. Have a look at the same below.
1. Morgan Stanley
Morgan Stanley is a world-beater in the sector of investment banking and financial services.
Let’s find out how Morgan Stanley’s website looks!
- You will find the website theme color-clean with a white background.
- The website homepage is informative and crisp.
- Its UI is pretty simple, offering superb navigation for customers.
- Also, the menus are simple with proper segregation.
- You can easily navigate the About Us, Products & Services, and News sections.
- The Sign Up option and CTA are also nicely placed on the homepage.
- Finally, website loading speed is as fast as you could imagine!
2. AIA
AIA deals in the insurance sector, offering various solutions in this sector. Their website is tailor-made for its industry and clients.
Now, why does its website design stand out?
- The website theme is pleasing to our eyes.
- Its homepage is crisp and user-centric.
- You will find a simple but highly navigable UI.
- The menus are not complicated. You will find the About Us and product section easily from there.
- The homepage will offer information about all products along with a definite CTA.
- There are various infographics and videos to guide customers
- Fast loading speed and mobile responsiveness are also some of the USPs.
Hence, we have featured AIA having one of the top financial services web designs.
3. Bharti AXA
Bharti AXA’s website is entirely in line with the firm’s business, which is insurance. Check the features below –
- The website theme has a nice and clean look.
- A short and straightforward homepage.
- In the menu bar, you will find properly segregated categories.
- You will get information about all the products at one go from the menu.
- All FAQs, customer reviews, trending products, blogs are on the homepage.
- The web page loads reasonably fast and is highly responsive.
4. Mastercard
Mastercard is among the top financial technology firms with excellent web design. Some of the features of this financial services website design are-
- This website has an attractive theme with nice color combinations.
- A musical video will invite you when you visit the homepage.
- The website has a short but crisp homepage.
- You will find a highly navigable UI.
- Also, you will find clear menus with products and services.
- Finally, clear CTAs and fast website speed are some of the hallmarks.
5. GigaPoints
GigaPoints will find for you the credit cards that will offer the best rewards when you spend. Mentioned here are the features of this financial services web design.
- The website themes look professional and clean.
- It’s homepage is quite interactive.
- Also, the UI is quite simple and easy to use.
- The menu option is nicely structured.
- You will find the credit cards list, tools, and blogs on the homepage.
- The CTA is perfectly placed at the top and bottom.
- Also, this website loads fast.
6. ClearScore
It is an online digital platform that tells your credit score and provides reports. Let’s find out how this financial website design looks.
- The theme looks quite sophisticated with cool colors and images.
- This website has a highly interactive but crisp homepage.
- Also, the menus are clearly defined.
- You will find the CTAs smartly placed.
- The web pages are highly responsive and fast.
7. Nutmeg
Nutmeg is an online investment management service provider. Check this best financial website design below.
- This website comes with a user-friendly theme.
- You will find eye soothing colors and images.
- Like the previous websites, the homepage is informative but short.
- All information about the company and services are there on the menu.
- The design of this financial website is quite navigable.
- You will find all the information right on the homepage along with CTAs.
- Also, the website does not lag a bit, offering you an excellent user experience.
8. Wealthsimple
Wealthsimple is an online investment management company focused on millennials. As the name suggests, simplicity reflects on the company’s website as well.
- The look of the homepage evokes simplicity and is in tandem with the brand.
- You will find minimal categories on the menu.
- It is possible to navigate the rest of the pages from the menu easily.
- The images and interactiveness are at the next level.
- About Us, CTA, and all other elements are smartly placed.
- The page speed is also lightning fast!
9. Molo Finance
Molo Finance is a leading online mortgage lender in the UK. Without wasting much time, let’s dive in to check the characteristics of this financial services web design.
- The website theme is quite simple with a clean look.
- The firm’s product tagline – ‘Digital Mortgage’ is clearly defined at the top.
- You will find a responsive UI with well-defined menus.
- There is a calculator as well for rental income.
- You can also check the eligibility from the Eligibility section.
- Apart from these, the website is quite navigable with all information at your fingertips.
- The web pages load pretty fast.
Now, we will let you know the list of elements that must be present in your financial website design to help your business surge like the above firms.
What Are the Elements of the Best Financial Services Web Design?
If you are in the game of online financial services and need a tailor-made website for your business, make a note of the following elements that must be there.
- Your website themes must connect with your business goals.
- It must be clean and simple.
- The backend must be manageable.
- Website UI must be as simple as possible.
- There must be About Us and well-explained Product Pages.
- Images & Explainer Videos will guide the customers.
- You must include online calculators to estimate EMIs etc.
- Must offer an easy digital payments process.
- Customers can open accounts online in a hassle-free manner adhering to standard financial norms.
- The CTAs must stand out among the crowd.
- The website must open fast and have a responsive design.
- Social media links are essential.
- Finally, keep your logo and tagline compelling.
All of these above elements will help you create a killer website in the financial markets. For some expert opinion, explore this finance website design agency.
Now, let’s check what you should not want in a financial services web design!
Don’ts for Fintech Web Designing
- Do not use a theme and design that does not suit your line of business.
- Ensure that your financial website design is not incompatible with mobile devices.
- Do not choose a design where the menus, homepage, product pages are complex.
- Don’t forget to integrate calculators, easy payment tools, and others.
- Avoid slow web page speed.
Concluding Words Financial Services Web Design
A financial services company caters to a massive volume of customers at a time. Digital payments these days are at an all-time high.
The global transactional value in 2021 expects to reach US$6,752,388 million. So, given the volume of customers, your financial services web design must be impeccable. It must have a simple UI for smooth navigation, be compatible on any device, and open fast. If your website has all these, you will indeed rule one day!
If you plan for a financial services website soon, the above information will give you a headstart. You can comment here if you have any queries and check with the top financial website design agency for a free consultation!