When it comes to designing a professional law firm website, there are plenty of different things that you can do throughout the process to make a standout site. As a responsive web design company in Columbus, Ohio, we know our way around what can make an effective and unique law firm website.
We have compiled a collection of tips here to help get you started on designing a professional law firm website.
1: Accessibility is Important
A large part of being a law firm website design company in Columbus, Ohio is considering accessibility in each website that is designed. Having a professional law firm website that is only accessible on a computer these days makes little sense when “mobile devices (excluding tablets) generated 50.81 percent of global website traffic” in 2021, according to Statista.
So when you are designing a law firm website, you want to make sure that it’s accessible on all kinds of devices. From desktops to mobile phones, creating an accessible website means that more potential clients can find a website.
And in the accessibility considerations, keep in mind clients that may be using the site with vision or mobility concerns. Screen readers will often be used by potential clients to read the actual text of the site or site visitors might be using something other than a mouse to peruse the site.
2: Utilize Search Engine Optimization
Search engine optimization is an important element in the design of a law firm website. Search engine optimization, when it comes to responsive web design, allows you to drive traffic towards a law firm’s website.
SEO ensures that the website you are designing will appear in online searches when potential clients are looking for law firms or information on questions they might have. When you work on responsive web design in Columbus, Ohio, SEO is an efficient way to work keywords into the overall content of the website.
One primary way to get started on considering the SEO for the law firm website you are designing is to consider the audience that the law firm works with. Ask yourself these questions:
- What kind of work does the law firm do?
- Who do they primarily work with?
- What geographic location is the law firm operating in?
- What kind of content are they going to be including on their site?
These kinds of questions will help to inform the kind of SEO you might use on a site. For example, a law firm that is based in Los Angeles, California might have a specialty in copyright law. Their location and the specialty can be useful in using keywords like:
- Los Angeles law firm
- Copyright law firm
- Los Angeles copyright lawyer
3: Consider the Specific Landing Pages
When you are doing responsive web design for professional law firm websites, one final tip is to consider the landing pages that will be featured on the site.
Common landing pages for a professional law firm will include:
- About page: This will list the law firm’s practice areas, what they do, who they work with, and their overall story.
- Contact page: A law firm’s website is all about being visible and reachable for potential clients. A contact page can list the firm’s address, email, phone number, and links to social media.
- Blog: A blog can be a useful tool for law firms to provide helpful content to their current and potential clients while also using SEO in the content to pull in users from search engines!
Landing pages are an important part of any website and can serve multiple functions in responsive web design in Columbus, Ohio. You can use these tips to initially start out on the project as a responsive web design company in Jacksonville or you can expand on them as you go along.
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