App Store Optimization (ASO) is in many ways dependent on keywords or search optimization. It maximizes your app’s exposure to mobile users’ in-app store search and is responsible for 30 percent of all installs in general. Having a good keyword strategy, as a result, is crucial for ASO success.
However, most strategies I’ve seen in-app store keyword optimization (KWO) tend to quickly head towards a dead-end, hindering the app’s ability to increase traffic and turn it into installs. More importantly, the problem usually isn’t having insufficient keywords. Most marketers do keyword research really well. Instead, the keyword selection process is where things tend to go wrong. Many mistakes are made in this stage that render an entire keyword strategy ineffective by creating the following flaws:
Low search volume per keyword, which leads directly to poor traffic
Low relevance to users, who most likely won’t install after seeing the app
High degree of competition from other apps that rank for the same keywords
Low effectiveness of keyword combinations, which makes the app rank for much fewer keywords than it could
Low weight of keywords, based on how they are used in the metadata, which reduces their ranking as well as conversion potential
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Every app owner wants to see their users happy and get better review. But, you must be wondering how the platform can ensure better satisfaction, isn’t it? Well, the basic reason is Apple is too serious about the quality of apps which are uploaded in their store. So, whenever an app gets approved by their team, it can be sure that the app is enough user-friendly, clean, reliable and secure. And no need to say that these are the prime things that can make any user impressed.
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