To build a brand, maintaining a powerful online presence is very important these days. Because now people are more connected in the online world than in the offline world. With the increasing use of technology and digital platforms, people now believe more in the online presence of a person.
What are Corporate Headshots?
Corporate headshots are close-up images of a person where the upper half of the body is captured. In other words, this is your portrait specially taken to reflect your best side in the corporate world. These images are taken keeping in mind the corporate vibe. So usually, they are captured in an office space or photography studio under proper lighting and background.
There are mainly two types of corporate headshots – editorial headshots and professional headshots.
Corporate headshots are used in corporate profiles such as LinkedIn or Twitter profiles, company websites, company magazines etc.
Importance of Corporate Headshots
Boost First Impression – Nowadays people use online platforms for everything, from getting company information to making purchase decisions, from applying for jobs to recruiting for it. So when they see your image on your profile for the first time, they get your first impression immediately and a proper headshot will turn that perception into positivity.
Builds Personal Relationship – Gone are the days when people blindly purchased from a brand and did not bother about the owner. Nowadays people want to know and see the face behind a business. When you will have a brand story to tell, people will create a personal connection with your brand.
Promotes Brand Image – Did you know that you could promote your brand image through corporate headshots? Each business has its own color, style and message that reflects the identity of a brand. You can convey this brand message to your customers by including certain colors, tones and outfits in your corporate portrait.
Build Trust among Clients – When people connect with a brand they build trust with that company. The more people trust your business the more they will grow long-term relations with you. By creating editorial headshots of your team and employees you can demonstrate your company’s credibility and it enables people to trust your brand.
Helps to build Personal Branding – Last but not least, a good professional headshot can help you stand out in the crowd. An image can convey friendliness, approachability and personality which can add a lot of value to your personal branding.
What makes a great Corporate Headshot?
You already know the importance of making a good corporate headshot. But what makes it good? It is your personality and the message of your brand. The way you present yourself in front of the camera will make it appear as an image. So here are some factors that you need to consider before clicking headshots –
Smile – Some people believe that a headshot should be serious, with almost no smile, but it is not. It is up to you how you want to leave your impression. Your smile will reflect your serious or friendly personality.
Outfit – It mostly depends on the brand image. If you are into creativity and fun then a colorful outfit will be good. But if you are in an industry where you want to showcase a dress code then that will be more suitable for you.
Posture – A posture also tells a lot about your personality. It’s up to you whether you want to present a serious tone or a relaxed vibe to the image.
Look – It means your overall look which includes your hairstyle, makeup, beard etc. Again keeping in mind the objective of that shoot you can prepare yourself accordingly.
The Bottom Line
Everyone wants to build a personal brand and a long lasting impression in this huge competitive world. But in this digital age, it is quite difficult to achieve but not impossible. Remember that people love to connect with people, they love to hear stories, they get attached to emotions and all this can be achieved with corporate portraits. It’s a way to tell the story of your brand.
