Logo Design is one of the most important steps among the institutionalization steps of a brand. With a correctly prepared and used Logo Design, the brand ensures that it has a strong and solid place in the memories. Being a graphic designer or using graphic design programs well is never enough for a logo to evolve and grow.
Logo design represents a small part of a company’s branding process, but an important factor in this process. Lift your head and look around, logos are in every area of our lives. They constantly remind us of the organization or brand they represent instantly. The logo designs change by staying true to the old form unless there are major radical changes. Intelligently designed logo designs do not need such changes, as long as the brand exists, it can maintain its visual adequacy. It is essential to do a detailed research before picking up pen and paper or opening logo design programs. Following is the compilation of tips for designing a logo that will benefit you in the logo design process.
Determine Where You Will Compete
Before you start designing logo, research the target audience and comprehensive market. Before you start working, you can get help from your customer for this information and let him inform you. Examine the logos of all competing companies in the market. Keep yourself away from the local thought settlement, approach every logo design you make as if it is a global brand. This is an amazing logo design tip that can help you attract the potential audience.
Prepare the Right Answers for the Right Questions
The concept of strategy has an important place in the process of creating a brand day by day. It would be wise to embrace this concept and keep it within the tips for designing a logo. What will we do for the brand we will create or renew? What message do we want to give? How do we do this? What makes our brand different? What does the brand value? The main question that covers all of these is what is the personality of the brand? We need to start the design with the correct answers to these questions, and we need to both understand the questions and be able to answer them. Your logo must answer people’s questions.
Be Flexible in Logo Design
After creating a logo design strategy, we need to take steps to get started. The concepts we have created in theory with the information we have may support our strategic ideas. This situation can cause things to go wrong when it comes to the visualization step, be prepared for this. Be flexible by generating creative solutions to solve problems. Review the steps that caused the problem and verify it retrospectively. You can also get custom logo design services in order to save time and energy and let the professionals do their job.
Size
One of the biggest factors in a useful and good logo design is the size of the logo. A logo must be legible and recognizable in all dimensions. If the logo loses too much definition and perception towards the brand when it is reduced, it is not an effective and successful logo. The prepared logo should not lose this effect with the printing materials such as letterhead, business cards, diplomat envelopes and all other printing elements. In addition, the logo should have the same effect on promotional posters, billboards, television advertisements and all interactive applications.
The smallest scale in logo design always tends to take the hardest and most successful path. It is up to you to try that what is logo design and a logo you have prepared or are using is successful, do this and test everything for your brand. The Logo Design you have purchased may mislead you for a moment due to its visual appearance and may cause you irreversible costs or loss of time in the future.
Use of Color and Harmony
We know that colors have a direct impact on emotion and mood. For example, if we take the color red, we can say that it evokes feelings of aggression, love, passion, power and hunger. The relationship between the color combinations used with the logo design and the effect it has on people are very important.
Colors are concrete concepts that enable us to perceive the world better. The colors you will use for the symbol-based or text-based logos are a factor that will directly affect the corporate identity of a brand. In choosing colors, we should have an idea about the meanings that colors represent. Examine the emotions and feelings they evoke, and analyze the colors used by big brands and represent the industry.
Be Mindful of Font Selection
One of the important factors of the logo design process is to choose the right font and associate it with the brand. The biggest and well-known brands in the world only use type designs that reflect their brand names. Logo types prepared with sans serif style characters have been used extensively in logo design in recent years. Examples of brands that make changes using such type designs are Microsoft, Google, Lenovo, and MasterCard.
Conclusion
The aforementioned tips are the best ones that can help you craft a logo that inspires, attracts and showcases your entire business or brand. People with less professionalism and expertise on designing a logo must considering hiring professionals. Designing a logo is not simple as it may seem. It requires complete knowledge and awareness about the trends and tools.
Having an appealing logo is one of the main things that a brand or business must consider in order to stand out in the market and enhance your business reach. Without a catchy logo, a brand or a business leaves no impact on the users or customers.
