In the cut-throat business competition, it is indeed a challenging feat to create and sustain a stable customer base. Companies invest time in refining their marketing habits like creating catchy social media content, putting appealing advertisements on billboards, and whatnot.
However, sales are not entirely dependent on such conventional marketing tactics. With the advent of attention-demanding packaging styles, it is easier than ever to influence the purchasing decision of the consumers.
So, this blog is dedicated to shedding light on the importance of the right packaging to generate a steady flow of revenue stream. Intrigued enough? Be with us till the last dot of this penciled narration to discover how the packaging helps a product stand out on the shelves.
The Simpler the Design, the Better the Sale!
Due to packed schedules and a busy lifestyle, it is like building a castle in the air to expect buyers to read and decipher the intricate message on the packages. The extra time they will invest in comprehending the packaging will distance them from your product.
So, the key to making insane sales lies in making the design simple yet attractive with concise and more explicit messages. Better packaging expresses the manufacturers’ concerns and love towards the brand. And eventually, the buyer gets confided in the company for his needs and demands.
Unarguably, customers are the backbone of any company’s success. Thus, building long-lasting relationships with them is mandatory, and that can be achieved with unique and simple packaging designs!
Carve out simplicity on the Custom Telescoping Boxes and get ready to create the most memorable shopping experience for the consumers.
The Outside Talks About The Inside, So Don’t Keep The Exterior Generic!
If the design of the packaging is generic, you are losing the branding game!
Who cares what’s inside if the outside turns down the audience’s attention towards the product? No matter the quality and durability of the product, it will not leave the shelves if the packaging doesn’t entice the consumers.
Remember, the first impression is the last. The FMOT (First Moment Of Truth) decides whether the item will stay on the stores’ shelves or enter the shopper’s cart. The packaging acts as a communication channel, and elements like ‘comic sans font,’ images used from Clip Art, or free templates distort the information.
To make an impression last long, your packaging must cut above the rest. If you want to be the best-seller, you must avoid the cardinal marketing sins, that is, none other than using generic patterns on the packaging.
Your packaging is the best investment you can ever make. So, be considerate while coming up with a design that has never seen the eyes before!
Let The Relevant Packaging Target The Right Demographics!
It is indeed essential to use a design that does the talking to the targeted market. It doesn’t incorporate any hard and fast rules; you just need to keep your packaging design specific.
The more relevant the design, the more buyers will attract!
The key to making a design specific lies in curating a packaging that suits the consumers’ tastes. Let’s understand this with an example.
The beauty product design won’t do justice if placed on the cold drink packaging and will arouse conflicting emotions in the buyers’ instinct.
So, the safest bet is to design such packaging that ignites the buying impulse of the shoppers. And, this can happen when they find the package super enticing.
Now is the time to expedite the decision-making process by a product packaging relevant to the items and the demographics.
Use Logical Colors That Capture The Shoppers’ Mood!
The color theme of the product’s packaging plays a vital role in accelerating its sales. Without the shadow of a doubt, shades and hues have the power to play with the consumers’ emotions.
Varying shades ignite varying emotions in individuals. Thus, you can play your marketing cards right by choosing the perfect shade for the product’s packaging.
What you need to do is to make use of the relationship a person shares with colors. This way, you can make your product appealing in the eyes of the consumers, leading them to add the respective item to their shopping cart.
Let’s understand this with an example.
A dull color on the packaging that consumers don’t link with a dull moment will only result in pushing them away. On the other hand, if you use a bright color on the packaging with which the user doesn’t want to witness a somber feeling, it will eventually make them feel that the product is not something they really want.
Then what’s the safest approach?
The most suitable approach is to use colors that make the customers want to buy and consume your product. For example, if your product is edible, warm, cool, and bright colors on the packaging will help you garner a significant market share.
For milk packages, combining sober colors like white and blue, or green and white will do justice to the packaging and the product itself. This is because white is a self-explanatory color, while green may be linked with the pasture, and blue can be linked with water or the sky.
However, using colors such as orange will give customers strain in their decision-making power. And this is because they won’t find any connection with orange and white milk!
Use appropriate colors on the Cardboard Gaylord Containers to let them be added to the consumers’ shopping choices and cart.
Let Images Do The Talking!
A picture speaks a thousand words. And this is indeed true when it comes to packaging.
Now is the time to let images dictate what words can’t. Instead of using words, use optimized imagery that holds the power of thousands of words and unlocks the enclosed product.
Takeaway
Gone are the days when packaging was the medium to secure the inside content and ensure the safest delivery. Over time, the definition of the packaging has turned to almost one-eighty. It is about much more than protection. In short, it is a marketing tool that helps a brand stand out from its competitors.
In today’s times, it is the packaging that decides its duration on the shelves. If the packaging is dull, the product is likely to stay forever. But if the packaging is right, none can stop your brand from spectating huge sales and a sizable clientele.
