Instagram offers a variety of options for brands to capture customer interest. The Instagram shop is particularly interesting. That’s why we want to explain to you the best way to start selling your products on Instagram.
As announced by Mark Zuckerberg in May 2020, you will in the future have the option of setting up a personalized and configurable microsite for your Instagram shop.
With categories, a header image, texts, and small graphic adjustments, you can set up your online shop via Facebook and Instagram – completely free of charge.
For example, if you sell products specifically for women and men, you can display the products according to gender. Facebook attaches great importance to “Mobile First”, a negligibly short loading time and a direct purchase option via the platform.
All of these features have already been and will be rolled out successively in the individual countries. Sg shop owners are also gradually enjoying this. That’s why Buy Instagram Followers want to explain to you how to set up your Instagram shop and increase followers with us.
In 4 steps to your own Instagram shop with products
1. Create a business account
Facebook will help you with a checklist to find out whether you can use the shopping features. On the one hand, this requires that the location of your company is supported by Instagram. Likewise, only products and no services may be offered.
In the next step, you connect your activated Instagram business account to your Facebook page. To do this, click on “ Settings ” on Instagram and select “ Accounts ”. The ” Linked accounts ” area then follows. Here you just log in.
Usually, the “Shop” tab should be created here for your now active Instagram business account.
2. Set up products and product catalog
The next step is to link your profile to a catalog on Facebook. This then plays out the names and prices with which the products are provided on your Instagram pictures. To do this, select the ” E-Commerce ” option so that the shopping tags appear on your images.
If this step is successful, Instagram will set up the shopping function for you. Now you open the app and call up your profile settings. Click here on ” Business “. Then select “ Instagram Shopping ”. At this point, you will now submit your account for review.
3. Bring time and be patient
Actually, this is not an active step when starting Instagram shopping. Unfortunately, experience has shown that checking can take anywhere from a few days to a few weeks.
Usually, after this time you will receive a notification that your shop is now activated. Unfortunately, it is not uncommon for Facebook not to send a notice at all.
Therefore, you should regularly check yourself whether your shop is now also integrated on Instagram. You can recognize it by the menu item “Shopping” in your account. Here you can select the catalog that was previously integrated into Facebook. Optionally, several catalogs can also be created.
- Upload and post item images
If the setup was successful, you can now use a new function to mark products on your photos in the feed. However, only a single product can be identified in the stories.
So if you upload a new post, you call up the option “Mark products ” and select a single product from your catalog. You can also label several products by attaching the product sticker. Your followers can then click on the product.
The article in the Instagram story must contain the same information and properties as the one in the feed post. The customer is led to the same shopping site via both channels.
The product sticker in the story can be easily selected like any other sticker. You can recognize it by the small icon in the form of a shopping bag.
The user receives the information that he can buy the marked article directly. If he taps the icon, he will be taken to an app-internal landing page. There he can examine the product more closely and then purchase it on your website.
Conclusion: A shopping function that you should invest time in
The positive news is that setting up an Instagram shop doesn’t cost anything, to begin with. Money is only due if you place ads for your products on Instagram or Facebook, or if the purchase is made directly on the platform. But this option is not yet available for all operators. Bottom of Form
However, you should keep an eye on the time you have invested. Because an Instagram shop must first be created and should be constantly maintained.
Everyone who already operates a shop system such as Woo Commerce, Magento, or Shopify can consider themselves lucky. Because these can be connected very smartly to the Facebook shop.
