Review each page to include additional keywords:
Now that you’ve created high-quality content that your target market needs (and wants) and has headlines and subtitles that grab attention to engage them and encourage them to read more, go back and review everything you’ve written.
In your review, look for other places where you can naturally put keywords. Can you change a phrase to include a keyword? For example, on a marketing automation page, “Identify the best customers and convert more” could be changed to “Marketing automation helps you identify the best customers and convert more.”
Also, can you create a keyword phrase by adding a word in front of a keyword? If I have a phrase talking about “marketing campaigns” and “marketing automation” is a keyword for my page, we would add “automation” to “marketing campaigns”.
Make multiple revisions to improve the content. You may be surprised at the opportunities you miss the first, and even the second time.
Improve user Experience:
This is beyond website content, but good user experience is becoming increasingly important in strong SEO rankings.
According to Robert Berris, That Help Your Site Do Its Job Right, “Over the past two years, Google has evolved to place a much greater emphasis on sites that deliver quality user experiences across platforms and devices.”.
So work with your website developer to make sure your website is easy and intuitive to navigate and that each link works and takes your visitors to the next piece of information they are looking for.
Hire an agency specializing in SEO:
As stated earlier, basic SEO is mostly common sense. But if you can afford it, it’s a great idea to hire an agency that specializes in SEO to ensure your site is truly optimized.
An SEO consultant or agency can audit your site and see how it’s performing against your most important keywords. They will provide you with a prioritized list of action items to help you take your site to the next level.
Conclusion:
For success in your SEO strategy, you can’t just “set it and forget it”. You must continually optimize your site, publish high-value content, and get contextual and authoritative back links.
In addition, always be ready to implement new SEO trends that have emerged over the years to increasingly benefit users’ experience and content quality.
