SEO for e-commerce is one of the main strategies for leaving your online store on the first pages of search engines, such as Google, Yahoo and Bing. Being well positioned organically means that the brand is being seen by everyone and who doesn’t want that, right? In order for you to be ahead of your competitors and conquer the main positions of search engines, BUSCEMI IT SOLUTIONS Agency has prepared a complete content on SEO for e-commerce. Many of the strategies that we are going to share, we use with our customers. Check it out and enjoy reading!
Why occupy the first page of search engines?
Respond honestly: when you’re doing a search to buy a specific product, do you go to the second page of Google? The answer was no, right? That’s why the first page of results is so important! Approximately 90% of people click on the links that are right on the first page. The second page, on the other hand, drives about 5% and the third 1%. In other words, you must be seen to be remembered by your customers! Being on the first page of the main search engines makes all the difference for your e-commerce.
After all, what is SEO?
SEO stands for “Search Engine Optimization ” in free translation, ” Optimization of the system searches .” The job of SEO is to bring together all the strategies and actions used to improve the positioning of your website in the results of the main search engines. It is important to emphasize that the result of SEO is medium to long term. However, once organically conquered its position in search engines, hardly anyone takes its place. With the right SEO techniques for e-commerce, your brand conquers the first page and, consequently, your store window will be available for everyone to see.
Importance of SEO for e-commerce
Regardless of the segment in which you operate or the size of your e-commerce, when applying SEO strategies , your brand can be seen by the customer and the search engines, thus reaching the long-dreamed first page. Furthermore, being organically well positioned is a low-cost strategy and you don’t need to invest any value to be on top, unlike paid traffic.
5 tips on how to apply SEO for e-commerce
- Keywords
When working with the production of content for your site, think according to the user, that is, use long tail keywords, for example, “perfume tips to use in the summer”. When inserting this type of strategy, the search becomes more assertive and, when the user is searching on the topic, its content will be there. Already the keywords tail head are shorter and general expressions, for example, “perfume imported feminine.” When working with this term, your e-commerce will compete with all others that also use this term, so the first page is for those who have been working with SEO continuously.
- Attractive titles and Meta descriptions for pages
When you do a Google search, the title and goal of the website or product page are the first to come up, right? So always think about these two elements, try to be as attractive as possible to win your customer. In addition, the content needs to be optimized, try to work with titles between 60 to 70 characters and goals with a maximum of 150 characters, more than that, it gets cut. Also remember to always use the main keyword in those contents.
- Heading tags
Heading tags are features of the HTML codes used to highlight your page titles and subtitles. They are also known as H1, H2, H3, going all the way to H6. The heading tags help identify content in search engines. Therefore, always try to include the main keyword in the subtitles.4. Optimize the images Have you ever thought about the consumer who doesn’t know your e-commerce but came to it through the search image? This is possible and, for this to happen, it is important to fill in the alt tag in case it is not displayed. Also, save the photo correctly, for example, in the case of products, work with its name and code on the website.
- Make good product descriptions
Product descriptions are extremely important for the customer on your website to pay special attention, create content that describes everything about the merchandise. For example, your e-commerce sells perfumes, inform in the description the notes of composition, time of fixation, its projection and which are the best seasons of the year to be used. Also enjoy and work with content for the main pages of your store, include internal links to other categories, subcategories and even products. Help the consumer to navigate your site!
BUSCEMI IT SOLUTIONS Bonus Tip!
You are wrong to think that SEO for e-commerce is focused only on content. It is also important that your customer has a great experience browsing your site. Therefore, the tip is to improve the loading speed of your store. The faster the website, products, images and content load, the better it will be for your user.
SEO for e-commerce: avoid these mistakes
For successful SEO in your e-commerce, avoid the following mistakes:
✔ externally duplicated content: when you have the same content on other sites, eg descriptions of manufacturers or suppliers;
✔Duplicate content internally: when two or more pages have the same content, but with different URLs. This is frowned upon by search engines;
✔Broken links: know that page that no longer exists? The best thing to do is to disable it, so your users don’t encounter the “404 error”.
Count on the expertise of Agency BUSCEMI IT SOLUTIONS
Did you see how important it is to work with SEO strategies for e-commerce? With a well-optimized website, your brand can reach the first page of search engines . In order for your customer to always come back, offer a good browsing experience and relevant content. The BUSCEMI IT SOLUTIONS Agency has a team of SEO agency in Chicago that will help you to draw the best strategies for your segment and, consequently, further enhance your online sales. Do you want to stay ahead of your main competitors? Contact us right now and get all your questions answered.
