A nonprofit seeking the most customizable donor relationship management software should consider the Salesforce Nonprofit Success Pack. This platform empowers organizations to manage constituent information, track engagement and optimize fundraising. Find out more about nonprofit database software and integration solutions, including how nonprofits that also use Blackbaud software such as Raiser’s Edge NXT can benefit from a Blackbaud Salesforce integration.
Features of Salesforce NPSP
Salesforce NPSP is a branch off of the main Salesforce customer relationship management platform. This version made for organizations operating on a not-for-profit basis has a number of features that grow out of the original platform, including a web-to-lead feature for entering constituent information from online forms into nonprofit databases. An integration solution with automated import management can make this data available across all of the systems in use at an organization, including Blackbaud software.
Salesforce for nonprofits also excels at tracking information across social media platforms. This platform makes it easy to share information and issue giving requests via email or direct mail. Salesforce NPSP also has built-in analytics features to track funds raised, donors engaged and new lead generation.
How Salesforce NPSP Helps Better Connect You With Donors
Salesforce NPSP has numerous features that stand out when it comes to driving engagement. Beyond managing individual constituents, households and organizational affiliations, this platform boasts robust support for volunteering that exceed the capabilities of Raiser’s Edge NXT.
Salesforce for nonprofits stands out for its ability to support volunteer-driven organizations. If the staff or stakeholders at a nonprofit need to be able to create profiles, sort through constituents based on skills and set up shifts, Salesforce NPSP is one of the best constituent relationship management platforms. The powerful segmentation tools built into this platform also extend to managing donor relationships.
What Sets Salesforce NPSP Apart From Other Software
A major factor that distinguishes Salesforce NPSP from competing software is that this platform can be completely customized. In addition to basic objects such as accounts, contacts and leads, it is also possible to create custom objects. The fields attached to each object are also flexible. As a result, Salesforce NPSP can be implemented to suit any nonprofit’s needs. Organizations ranging in size all the way up to enterprise-level can use this software, whereas other systems may not be ideal for the largest nonprofits.
The Power of Us program is one of the most appealing features of Salesforce NPSP. Once an organization subscribes to Salesforce, this program provides eligible 501(c)(3) organizations that have tax-exempt status with 10 free subscriptions and discounts on additional subscriptions and products. This program can be a selling point for organizations with restricted operating budgets that cannot spend thousands of dollars on licensing more costly software.
Salesforce NPSP can be an affordable solution for nonprofits that do not want to invest thousands of dollars in licensing Raiser’s Edge or other Blackbaud offerings. While a longer integration period may be necessary for Salesforce to meet the unique needs of a nonprofit, the built-in licenses and lower licensing fees may make sense for new organizations.
